Search Engine Optimization – SEO

Consumers are increasingly spending more time researching medical services and providers on Google, making it essential to identify your most effective keywords. Whether your focus is on organic SEO, paid search marketing, or both, understanding what and how consumers search is...

Statistics indicate that 100 million Americans don’t have dental benefits.  Thus, people have become more reliant on using the internet and online searches to find a dental office that best fits their needs. This is particularly important for cosmetic, fee-for-service,...

Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider variety of keywords and phrases when researching and searching for...

For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect of securing page-1 results.  However, Google’s Vicinity Update has given...

[embed]http://www.youtube.com/watch?v=ZKPhBZ8nWjw[/embed] Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target milestones.  Check out this video course on budgeting strategies...

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...

It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few quick and easy updates across your site’s content, metadata, and...

I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to prepare and leverage this important update.  The original information is...

[embed]https://youtu.be/7XkWfDyneps[/embed] Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check out important consumer research (Podium Healthcare Research) and important...

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...