Medical Website Design Conversion Strategies
Ranking highly in Google search results and getting lots of website traffic are both good outcomes for a practice’s online marketing strategy. However, at the end of the day, converting website visitors into consultations and paying customers is the name of the game.
With that in mind, your search engine optimization strategy should focus on targeting the highest quality visitors and your website needs to incorporate element that maximizes your conversion rate while minimizing your bounce rate.
Converting the number of people who contact you after visiting your website seems simple, but it is the difference between websites that are mildly successful and those that are wildly effective. To upgrade your medical website design conversion strategies or get easy-to-implement suggestions, give us a call.
Leveraging Calls to Action Effectively
Most leads generated from high-performing websites are driven by strategic “calls to action,” (CTA) which can be anything from a hyper-linked keywords in a sentence within a page’s body text to a pop-up window directly requesting interaction from the site visitor. Designing CTAs that are effective without being intrusive is a delicate and somewhat subjective process. Different businesses often benefit from different approaches, and what works for a dental practice may not work for a cosmetic surgery practice.
Making unique CTAs can be an excellent way to strike the right balance. For example, a compelling CTA might advertise a perk like complimentary quotes on services, or it might be communicated as a visual graphic. On mobile devices, dynamic CTAs that appear when a visitor reaches the bottom of a page and starts to scroll back up can also be effective.
Phone-Focused Lead Generation
Even with various forms of text-based communication, phone calls are still king for boosting customer conversion rates and scheduling consultations. Email lists and newsletter have their place, but they are also more easily ignored and require much less active interaction than speaking on the phone. Designing CTAs around invitations for a site visitor to call and speak with an intake specialist is often an optimal conversion strategy for dental, surgical, and medical websites.
Implement Around-the-Clock Live Chat and Text Messaging Services
Of course, no business can answer the phone 24/7. This is where third-party live chat and text messaging services can help fill in the gaps. However, these services should not be seen as a stopgap solution. If used effectively, they provide another means of immediate connection and communication with your practice. In fact, many young family Millennials even prefer to “instant digital communications” over making a phone call. The goal of these services is not to triage all of the caller’s questions, but rather tee up calls for you patient care counselor.
It is not unusual to see practices utilizing these services generate 20%-45%+ more leads without spending more advertising dollars. We have also seen practice tracking data that demonstrates Live Chat and text message leads turn into patients far more frequently than email form leads.
Discuss Medical Website Design Conversion Strategies with Digital Marketing Professionals
Optimizing your practice’s website is a complicated and multifaceted process. By keeping tried-and-true marketing and SEO tactics in mind, you could substantially improve your odds of seeing positive results and maximizing your audience.
A conversation with a digital marketing agency could be vital to making the most of medical website design conversion strategies. Call today to learn more.