NAVIGATING YOUR ONLINE PRESENCE

TO THE TOP

Why MedShark Digital?

It’s simple; marketing medical practices, like cosmetic surgery and dentistry is highly competitive. In order to thrive, your practice needs a partner that knows your industry, your practice and fee-for-service patients. And they need to have a track record of consistently delivering results, even in the most competitive situations.

MedShark Digital works hand-in-hand with our clients to highlight a businesses’ personality and brand your business through an authoritative website to convert searchers into leads.

At MedShark, we bring what has been missing in medical digital marketing: Accountability

No long-term contract
No large, up-front set-up or website design fees
Superior SEO strategies and results
Custom content in your voice
Convert more visitors into quality leads

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About MedShark Digital

MedShark Digital combines 25+ years of medical and dental marketing knowledge and insights of one of the industries’ most experienced marketers, Bill Fukui, with the proven track record of BluShark Digital, a leading-edge marketing agency in the hyper-competitive legal industry.

More About MedShark Digital

SEO

Search Engine Optimization

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Testimonials

What The Industry Says

I have been working with Bill for 20 +years. Not only has he helped develop a marketing plan and website for my dental consulting company, I trust him with my most valuable asset; my clients. I refer them to Bill because he is very professional, has a positive outlook, and his marketing experience and knowledge gets them results.

JoAnne Tanner, Nationally Recognized Dental Consultant

As a business strategist, I work with plastic surgery practices every day and the number one need is online marketing and website support. I have consistently recommended Bill Fukui as my go to marketing expert. The feedback I get from our practices is always positive! Bill always goes above and beyond provides valuable industry insight, recommendations and support in growing our practices.

Kara (Schell) McClanahan, Sr. Plastic Surgery Business Consultant

The Five Fundamentals of

Medical Digital Marketing

As Internet marketing and Google have become more essential to attract elective-medical/dental patients, they have also become more confusing to doctors and practices. We help your practice navigate through the complexity and focus on five fundamentals that position you as an authority in the eyes of consumers and Google: superior technical optimization, sophisticated/compelling content, authority link-building, local optimization and social media integration.

Engaging & Technically Optimized

Website Development

Your website is the hub of your online presence and foundation to project the right image, secure high search engine rankings, and convert visitors into consultations. Our experienced web-development team works hand-in-hand with you to create 1) a design that stirs emotions and stimulates desire, 2) messaging that compels and differentiates, and 3) a fast-loading website with high-quality technical optimization.

And we do it all in half the time of most high-end agencies.

Call (202) 929-2919 for prices and samples

Get Map Listings

With Local SEO

Historically, SEO focused on getting your practice website to secure a top-ten rating and appear on the first page of Google results. These listings still have great value and generate substantial, high-quality traffic. However, Google and consumers have put more emphasis in the Local Map Results (“Map Pack”), which now typically appears above the top ten organic listings. And the strategies to secure these listings are very different that traditional SEO.

Securing a spot in Google’s Local 3-Pack Map Listings has become the most important part of a comprehensive digital marketing campaign. Not only is it positioned in a highly visible place on the SERPs, it also contains graphics, colors, ratings, touch-to-call phone numbers, etc. to capture attention and engage users. It also uses local-based algorithms to deliver users the most relevant and convenient results. Dentists, plastic surgeons and other medical providers covet these key listings. But how do you get them?

Google Local Optimization for Medical and Dental Practices

Securing top Google Local Map listings is a very different strategy and requires different resources and expertise than traditional SEO campaigns. Where SEO focuses largely on building the credibility and authority of your website, Google Local utilizes a different set of algorithms to index results and is driven primarily by the trustworthiness of your practice’s Google My Business (GMB) profile, or your individual practitioner profile (as a medical or dental provider, you can have a practitioner profile that is separate from your business profile).

Some things to consider about Local Optimization and your GMB:

Google’s algorithms incorporate local search factors and the geographic location of your office (if you have multiple offices, you probably want to have a separate GMB profile for each).
The name of your practice, address and phone number on you GMB (NAP), and other information about your business, are key data points that needs to be matched exactly on numerous business websites – otherwise known as business citations.
Content and articles can be added and optimized with localized content and keywords on GMB profiles.
A certified Google photographer can come to your practice and create a Google 360 Virtual Tour that can be used on your GMB, website and other online profile and assets.
Securing links from local business and organizations can send credible local signals.
Although Google indicates that reviews do not influence rankings, they allow local consumers to view your patients’ experience. Responding, particularly to positive reviews, stimulates more engagement on your profile and referrals from you biggest advocates.

Become an Expert Through

Sophisticated Content

Google and consumers now put more responsibility on plastic surgeons and dentists to demonstrate they are experts in their field, largely based on the information and content of their website. Google has become more effective at distinguishing high- and low-quality content. At MedShark, we create unique, sophisticated content that is user-friendly, but fundamental to SEO and securing high listings.

Doctors and practices once struggled deciding “how much content should I put on my website.” Today, the question is less about how much, and more about what type of content. Of course, content needs to be SEO-optimized, but even more important, it needs to be substantive, accurate, and appeal to target users. And since Google specifically holds medical websites to a higher standard (see Google’s Medic Update), Google even recommends having experienced writers with expertise in your field develop your content.

Query-based SEO Content

Effective content addresses popular topics, questions and provides accurate answers about services your practice offers. This is largely due to the increase of question-based search queries and smartphone voice searches that has expanded search strategies beyond “short-tail” keyword phrases, like “Los Angeles breast surgeon,” to “longer-tail” searches, like “Who’s the best breast surgeon in Los Angeles.” Your content strategy really needs to address both.

Length and Keywords

Although website needs to include important keywords and phrases for SEO purposes, it shouldn’t be spam and diminish the content’s readability. As mentioned before, Google has the sophistication to determine the quality of your webpage’s content and may downgrade your content for “keyword stuffing”. As for length, it should be long enough to effectively address the topic, but not be long-winded, or written simply to add more words to the page. Some topics can be sufficiently covered in 300-500 words, where other topics may need “long-form” content that can be 1,500 to 2,000+ words.

Organization: Use Optimized Headings

In many cases, particularly longer content pages, you can enhance the readability and SEO of your content by visually breaking it out into more digestible portions with the use of headings and subheadings. By taking the time to organize and plan you content, it can make a huge impact on driving more visitors to your website, engaging them to elevate your credibility, and motivating them to schedule a consultation.

Building Trust

Through Authoritave Backlinks

Even with a high-performing, content-rich, and fully optimized website, many competitive markets require you do more to demonstrate to Google that your website and content are trustworthy. And nothing sends stronger trust signals to Google than endorsements from other highly-rated and relevant websites in the form of links to your website and pages, particularly traffic-bearing links. What these tell Google and visitors is that your content is credible, useful and worthy of sharing. However, much like content, the focus also needs to be on quality, not just quantity.

Build an Online Community by

Integrating Social Media

Elective medical and dental patients have embraced social media platforms to not only get more “real” information, but to research and learn about your practice on a more personal and deeper level. By building and engaging with your online community, sharing useful, compelling content (including photos and videos), and integrating all your online marketing, you will increase your visibility and authority in the eyes of your target audience, and Google. We ensure the whole of your marketing is greater than the sum of its parts.