Today, anyone seeking dermatological care is much more likely to research their treatment options online than choose a provider based on traditional advertising. The future of medical marketing is digital, and dermatologists who fail to recognize and adapt to this fact may fall behind their competitors.
Digital marketing for dermatology can be an understandably intimidating topic if you are unfamiliar with the world of search engine optimization, website design, and social media. That’s where we come in. The skilled and dedicated team at MedShark Digital will work diligently on your behalf to build a strong online presence and brand that reflects your practice’s message and values. We are here to help you connect with the people searching for your services.
The vast majority of Internet users find new products and services by using search engines like Google or Bing. These platforms select which sites to list first in search results—and fold into the “3-pack” separate from the results list—based on many variables. Your dermatology website must be easy to navigate for both search engine algorithms and human users. This is crucial to rank highly on the results page, drive traffic to your site, and hopefully convert searchers to loyal patients.
Another unique aspect of digital marketing for dermatology is the importance of featuring visual content and incorporating it naturally into your website. When a potential patient is dealing with a skin problem, they will likely search for answers on what condition it might be and what treatment options are available. A well-designed dermatology clinic’s website can provide this information through helpful photos and videos.
Additionally, people who find your dermatology services online should have an easy path to scheduling a consultation or requesting more information. MedShark Digital can help construct a web platform with informative content, call-to-action buttons, and other features that lead site visitors to contact your dermatology practice.
At MedShark Digital, we are upfront about our principles for sustainable web design and search engine optimization, and we follow those principles in everything we do. From the ground up, we can construct and optimize a website suited for both desktop and mobile platforms, organized for easy search engine crawling, and laid out in an aesthetically appealing way for potential customers.
We can also assist with every other aspect of a comprehensive dermatology digital marketing strategy, including:
Whatever your unique business needs, we can incorporate them into a comprehensive and competitively-priced plan.
Your practice’s online identity is a critical factor in the long-term success of your business. However, you do not have to navigate the intimidating digital landscape alone. Assistance is available from knowledgeable SEO experts with a successful track record of helping practices like yours achieve online success.
MedShark Digital can help you put your best foot forward with our services tailored to digital marketing for dermatology. Contact us today to set up a consultation and learn more about what we can do for you.