Cosmetic Surgery Marketing

Internet healthcare marketing has become the lifeblood of a growing, thriving, fee-for-service cosmetic practice. Whether you’re a plastic surgeon just opening a new practice or a recognized leader in the local cosmetic marketplace needing to expand, your online visibility, brand, and lead generation continue to have a bigger impact on your bottom line.

Even in the most competitive situations, MedShark Digital has the resources, strategies, and execution to position your practice and website as a market leader. And we stand by our work, service, and results.

That’s why we don’t require long-term commitments and earn your business every month.

Cosmetic Website Design and Development

The beauty of an effective website goes way beyond skin-deep. High-performance websites not only project the right image, stir emotions, and promote your brand, but they are also built for superior user experience, search engine optimization, and lead generation.

Our design team works with you to create a look and messaging that tells your story in your voice, and we help you differentiate your practice from the competition. At the same time, we develop your website to be fast-loading, mobile-responsive, user-friendly, and designed with strategic calls-to-action that convert visitors into your most qualified leads and new patient consultations.

We also provide two unique advantages that give you a competitive edge:

1. We avoid charging large, up-front website design fees and allow you to put more of your budget where it makes the biggest, most immediate impact: Targeted marketing exposure.
2. We develop your website in half the time of many other higher-end cosmetic digital marketing agencies.

SEO for Plastic Surgeons, Dermatologists, and MedSpas

Cosmetic-focused surgeons and practices recognize the importance and value of high organic Google rankings to attract your highest-quality visitors and prospects. But most don’t understand fundamental SEO strategies or are left confused by their agency’s responses. Thus, they are continually frustrated at not getting results and try a new SEO agency every year.

To break this never-ending cycle, we are transparent in how we secure higher SEO results.  And we simply do more and work harder to execute them.

• Develop fast-loading, mobile-responsive, properly coded websites, and design them with user engagement in mind.
• Research consumer interests to create relevant, authoritative, and fully optimized content, and continually add to or update existing website content.
• Perform strategic and high-quality technical optimization on a page-by-page basis.
• Invest time and implement strategies that secure high-value, authoritative backlinks from credible and relevant websites.

Other agencies may say they do similar things. Call or contact us for a free SEO assessment and plan, and you will see the difference.

Local Optimization

Google’s 3-Pack map listings have become the most important real estate on search results and are essential to secure dominant exposure in your local market. This is especially important for reaching local, convenience-driven cosmetic patients.

However, securing one of the top Google map listings requires a completely different strategy than traditional SEO. Local optimization focuses on optimizing and promoting your practice’s Google My Business (GMB) profile as a local authority for cosmetic-related topics and searches.

At MedShark Digital, local optimization is a core focus and a difference-maker for our clients.

We understand Google’s local search factors and take extra steps to optimize your GMB profile, ensure your other local business citations have the same information (particularly your business name, address, and phone number), add authority content, attract links from local businesses and organizations, and even help you secure a Google-certified photographer to create a virtual tour of your cosmetic facility.

Read more about “How to get in the Google 3-pack”

Social Media

More than any other medical specialty, social media plays a major role in marketing cosmetic and plastic surgery.  Online cosmetic consumers not only use social media to learn and share cosmetic-related experiences through photos and videos, but it is also a primary vehicle to learn more about you, your team, and your practice and feel like they know you on a more personal level.

Although we recommend your practice take a leading role in posting practice-related photos, videos, news, events, day-to-day happenings, and engaging with your online community, we take steps to help support your efforts, promote your activities, and create synergy with your other online marketing, including your website.

Prioritizing What Google and Google Users Are Looking For

The indexing algorithms in Google and other search engines take numerous factors into consideration when deciding where to rank a particular website or page based on a unique user search. MedShark Digital could help ensure your cosmetic or plastic surgery practice’s website platform is tailored to exceed expectations in all the following areas:

• Well-structured URLs with naturally built-in keywords for streamlined crawling by search algorithms
• Compelling, timely and fresh content that consumers seek and optimization that search engines reward
• Security certificates to reassure both Google and searching users that your website is secure from hackers
• Internal links that facilitate easier navigation between your domain’s pages for users and Google bots
• External links to reputable sites that increase your brand recognition and encourage Google to rank your site higher in search results
• Calls to action with easy-to-use forms and contact information

In addition to ensuring your site effectively advertises the procedures and solutions you provide, we tailor your content to answer specific questions and concerns that potential customers may have. Getting cosmetic surgery of any kind is a serious decision. While every patient has unique needs and desires, there are many ways you can tailor your content to address as many relevant topics as possible while still maximizing search engine value.

Building Your Practice with Mobile in Mind

Today, more people find medical services through mobile searches rather than desktop searches. In fact, Google generally prioritizes a website’s mobile readability and functionality above how it works on a desktop when determining where to rank it in search engines. With that in mind, MedShark Digital prioritizes your platform’s interface and experience for users on the go. We ensure your site has fast load times, thumb-friendly page elements, optimized navigation bars and calls to action, and content that is easy to read on screens of any size.

The Power of Search-Optimized Images for Cosmetic Surgery Providers

They say a picture is worth a thousand words, and the value of before and after pictures for cosmetic surgery practices may be even higher. However, you can optimize your use of images beyond simply including photos of your work on your website for individual users to browse. Formatting and tagging those images in a way that allows Google to read them—and incorporate them into your search rankings—can boost your business even further.

MedShark Digital can help you show current and future customers what you can do for them by designing your platform with consistent image displays for mobile and desktop screens. From alt tags to file names that inform search engines what they are looking at and which users to show the images to, we can make sure your photos are an effective part of your cosmetic marketing strategy.

Contact Us to Learn More about Marketing Your Cosmetic Surgery Practice

At MedShark Digital, we ensure the “whole” of your marketing is greater than the sum of its parts. Need a free assessment, custom recommendations, or costs?  Call (202) 929-1375 or contact us.