Cosmetic Surgery Marketing
Internet healthcare marketing has become the lifeblood of a growing, thriving, fee-for-service cosmetic practice. Whether you’re a plastic surgeon just opening a new practice, or a recognized leader in the local cosmetic marketplace needing to expand, your online visibility, brand and lead generation continues to have a bigger impact on your bottom line.
Even in the most competitive situations, MedShark Digital has the resources, strategies and execution to position your practice and website as a market leader. And we stand by our work, service and results.
That’s why we don’t require long-term commitments, and earn your business every month.
Cosmetic Website Design and Development
The beauty of an effective website goes way beyond skin-deep. High-performance websites not only project the right image, stir emotions and promote your brand, they are built for superior user experience, search engine optimization and lead generation.
Our design team works with you to create a look and messaging that tells your story in your voice, and we help you differentiate your practice from the competition. At the same time, we develop your website to be fast-loading, mobile-responsive, user-friendly and designed with strategic calls-to-action that convert visitors into your most qualified leads and new patient consultations.
We also provide two unique advantages that give you a competitive edge:
- We avoid charging large, up-front website design fees, and allow you to put more of your budget where it makes the biggest, most immediate impact: Targeted marketing exposure.
- We develop your website in half the time of many other higher-end cosmetic digital marketing agencies.
SEO for Plastic Surgeons, Dermatologists, and MedSpas
Cosmetic-focused surgeons and practices recognize the importance and value of high organic Google rankings to attract your highest quality visitors and prospects. But most don’t understand fundamental SEO strategies, or are left confused by their agency’s responses. Thus, they are continually frustrated at not getting results, and try a new SEO agency every year.
To break this never-ending cycle, we are transparent in how we secure higher SEO results. And we simply do more, and work harder to execute them.
- Develop fast-loading, mobile-responsive, properly-coded websites, and design them with user engagement in mind.
- Research consumer interests to create relevant, authoritative, and fully-optimized content, and continually add to, or update existing website content.
- Perform strategic and high-quality technical optimization on a page-by-page basis.
- Invest time and implement strategies that secure high-value, authoritative backlinks from credible and relevant websites.
Google’s 3-Pack map listings have become the most important real estate on search results, and essential to secure dominant exposure in your local market. This is especially important for reaching local, convenience-driven cosmetic patients.
However, securing one of the top Google map listings requires a completely different strategy than traditional SEO. Local optimization focuses on optimizing and promoting your practice’s Google My Business (GMB) profile Was a local authority for cosmetic-related topics and searches.
At MedShark Digital, local optimization is a core focus and a difference maker for our clients.
We understand Google’s local search factors and take extra steps to optimize your GMB profile, ensure your other local business citations have the same information (particularly your business name, address and phone number), add authority content, attract links from local businesses and organizations, and even help you secure a Google-certified photographer to create a virtual tour of your cosmetic facility.
Read more about “How to get in the Google 3-pack”
More than any other medical specialty, social media plays a major role in marketing cosmetic and plastic surgery. Online cosmetic consumers not only use social media to learn and share cosmetic-related experiences though photos and videos, it is a primary vehicle to learn more about you, your team and your practice, and feel like they know you on a more personal level.
Although we recommend your practice take a leading role in posting practice-related photos, videos, news, events, day-to-day happenings, and engaging with your online community, we take steps to help support your efforts, promote your activities, and create synergy with your other online marketing, including your website.
We ensure the “whole” of your marketing is greater than the sum of its parts.