Blog - MedShark Digital LLC
5 Important Tips for High-Conversion Landing Pages – More leads from the traffic you already attract
Digital marketing and advertising costs for elective medical and cosmetic services has reached an all-time high.  Physician-owners/managers are spending more than they ever thought they would.  According to Wonder research,...
Costs and Budgeting for Digital Marketing
Midway through 2021 is a good time to assess your digital marketing results, costs and budget to ensure your marketing dollars are achieving your goals and reaching target milestones.  To...
Uncover Mobile Design Opportunities
If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile...
Medical Price Transparency Requirements Expanding
In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required...
Updates to Your Website That Will Boost Your Google Rankings
It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few...
How to Leverage Google’s May Page Experience Update (Now June!)
I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to...
Tips to Leverage Patient Reviews
Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check...
Building Rapport and Relationship Into Your Digital Marketing
High conversion-marketing in today’s online cosmetic environment demands more than just strong promotions and salesy ads.  It is about knowing your target audience and incorporating rapport-building strategies into your digital...
Vlog: Tips to Convert More Digital Website Leads
Improving your marketing return on investment (ROI) is not just about generating more leads but closing a higher percentage of them into sales opportunities and consultations. Today, there are more...
Best Practices to Improve Your Website Conversions and Boost Your ROI
Generating high-quality traffic to your website continues to be more competitive and increasingly expensive.  However, lowering your exposure costs will not increase your ROI; it will just reduce your exposure...
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