The September 2026 Google Spam Update and SAFE: What Medical Practices Should Know

Google began rolling out its September 2026 spam update on September 24. The global update applies across languages and may take up to two weeks to complete. At the same time, Google disclosed more information about a new AI-powered spam...

Read More

Google’s New Passthrough URLs: What Medical Practices Should Know

Google is rolling out a change to organic search results that could affect how SEO platforms collect and report ranking data. The change uses google.com/goto passthrough URLs, which route some search clicks through Google's servers before sending users to the...

Read More

The September 2026 Google Business Profile Insights Outage: What Medical Practices Should Learn

For roughly a week and a half in early September 2026, Google Business Profile Insights stopped displaying September data for many businesses. Search Engine Roundtable reported the issue on September 8, after multiple profiles showed empty dashboards well beyond Google's...

Read More
AI

AI Overviews Are Now Auto-Expanding into AI Mode: What Medical Practices Should Know

Google is changing how some AI Overviews appear in search results, with certain responses now expanding automatically and displaying an “Ask anything” prompt. Previously, users often had to click “Show more” to see the full AI-generated response. The newer experience...

Read More

Gemini 3.7 Flash Is Now Powering Google’s AI Mode: What It Means for Patient Search

On Friday, August 14, 2026, Google made Gemini 3.7 Flash selectable inside AI Mode in Search, one day after releasing the model publicly. The rollout reaches users globally but remains limited to English, and only Google AI Pro and Ultra...

Read More

Search Console’s Generative AI Report Is Now Live for Every Site: What Your Practice Can See

As of August 11, 2026, Google finished rolling out the generative AI performance report to every Search Console property. The report first appeared in June and reached sites gradually over the following weeks, which meant some practices could open it...

Read More

Google’s August 2026 Search Volatility and Spam Update: What Medical Practices Should Know

August brought several overlapping changes to Google Search that could make performance data particularly difficult for medical practices to interpret. Ranking volatility spiked on August 12 and 13, Google Search Console experienced reporting errors around the same period, and then...

Read More

Google Business Profile Review Bugs: What Medical Practices Should Know About Missing Reviews and Replies

Google Business Profile is one of the most important tools medical practices use to manage their online reputation, connect with prospective patients, and improve local search visibility. When something appears wrong with a practice's reviews or profile information, it can...

Read More

Google’s New Collected Info Feature Gives Medical Practices More Control Over Their Google Business Profile

Google has introduced a new Collected Info section within Google Business Profile, giving business owners greater visibility into information Google has gathered about their organization from various sources. More importantly, this feature allows owners to review and remove certain pieces...

Read More

Google’s New Review Appeal Notifications: What Medical Practices Should Know

Google has introduced a new level of transparency to its review moderation process by notifying users when one of their Google Maps reviews has been removed. The email explains that the review may have violated Google's content policies and allows...

Read More