Google Initiates AI Summary Trials in Core Search Platform

In an effort to stay competitive amidst rapid advancements in artificial intelligence (AI), Google has been proactive in adapting its search capabilities. May 2023 marked a significant milestone when Google began incorporating AI-driven summaries into its search results. This initiative,...
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Google Reveals: Quality Content Receives More Frequent Crawling

For businesses in Washington, DC, and elsewhere, achieving a top spot in Google's Search Engine Results Pages (SERPs) is a primary goal. However, the criteria for ranking in the SERPs evolve with every Google update, making the pursuit a moving...
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Google Confirms Core Web Vitals Influence on Search Rankings

In the evolving landscape of search engine optimization (SEO), Google's recent update to its page experience guidelines marks a significant clarification regarding Core Web Vitals (CWV) and their role in search rankings. While there has been widespread speculation about the...
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Understanding the Impact of Google’s March 2024 Core Update

In the ever-evolving landscape of search engine optimization, Google's latest announcement marks a significant shift. March 2024 sees the rollout of a comprehensive update to Google's core algorithms, a process anticipated to span approximately one month. The ambitions behind this...
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Why Healthcare Providers Need To Provide Accessibility 

In healthcare, accessibility is crucial for delivering top notch customer care and ensuring that everyone receives the best service possible. However, accessibility does not start and stop in your physical premises and medical centers. Rather, it expands to your digital...
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How To Leverage Social Media to Better Engage Patients

Social media is growing to be a tool used in many different businesses and consumer-based fields. Healthcare professionals are some of the many individuals that can benefit from leveraging social media tools. With the vast impact of social media and...
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Google Announces Gemma: Laptop-Friendly Open Source AI

Google has recently made a significant contribution to the AI community with the introduction of Gemma, a groundbreaking open-source AI model designed to democratize content creation through advanced tools and chatbots directly from users' laptops. This move not only makes...
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 45% of Fake Reviews Removed by Google, and What This Means for Your Business

Over the past year, Google has made significant strides in combating fake reviews on its platforms, notably Google Search and Google Maps, by implementing a new review detection algorithm. This sophisticated algorithm zeroes in on specific red flags, such as...
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Leverage Virtual Events for Healthcare Promotion and Education 

Due to new cutting-edge technology being developed every year and increasing digitalization, the healthcare industry is changing. After the COVID-19 pandemic, nearly every industry was forced to move to digital platforms to maintain business. The healthcare industry had to find...
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Google: We Want to Reward the Best Content No Matter the Site Size

In the complex realm of search engine optimization (SEO), Google's algorithms play a pivotal role in shaping the visibility and success of digital content across the web. Central to Google's assessment of content quality is the principle of E-E-A-T, standing...
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