Tips to Write Effective Blogs
For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your...
Converting Cosmetic Telephone Leads Into Consultations
Converting leads—people who visit your website and actively engage with it in some way—into consultations and paying customers is essential to generate a high return on your digital marketing investment....
SMS Marketing (Text Messaging) in Healthcare
I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium.  It was sponsored by...
Marketing Plastic Surgery Before and After Photos
To effectively market cosmetic and plastic surgery procedures and treatments, high-quality before and after photos are no longer an option; they are required. However, even though plastic surgeons recognize this fact,...
5 Important Tips for High-Conversion Landing Pages – More leads from the traffic you already attract
Digital marketing and advertising costs for elective medical and cosmetic services has reached an all-time high.  Physician-owners/managers are spending more than they ever thought they would.  According to Wonder research,...
How to Establish a Digital Marketing Budget: What are the costs?
Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target...
Uncover Mobile Design Opportunities
If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile...
Medical Price Transparency Requirements Expanding
In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required...
Updates to Your Website That Will Boost Your Google Rankings
It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few...
How to Leverage Google’s May Page Experience Update (Now June!)
I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to...
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