The Rising Cost of Google Ads: What CPC Inflation Means for Your Marketing Strategy

Google Ads is becoming increasingly expensive, and the rise is happening faster than many marketers had expected. Cost-per-click (CPC) inflation is reshaping the digital advertising landscape, particularly for businesses that rely on paid search for lead generation and conversions. For...

Read More

Understanding Google Ads Weekly Spend Fluctuations

Changes in weekly Google Ads spending may seem unpredictable, but they are often driven by external market conditions or budget modifications. According to Google's Ad Liaison, Ginny Marvin, factors such as industry trends and even weather conditions can significantly impact...

Read More

Google Tests Double Ad Placements: Implications for Advertisers

Google, whose advertising revenue forms approximately 80% of its total income, constantly updates its ad strategies to adapt to market trends and user behavior. Recently, the tech giant has begun experimenting with a controversial new feature: allowing the same advertiser...

Read More

Three Ways to Improve Google Ads Lead Quality for Healthcare

In the healthcare industry, generating qualified leads and bringing in new customers is key for sustained growth and outlasting competitors. Utilizing Google advertisements to generate these leads can help capture the attention of new customers while ensuring they are right...

Read More

Understanding Google’s Enhanced Lead Dispute Process for Local Service Ads

In July 2024, Google introduced a significant update to its Local Service Ads platform, launching an automated system for disputing leads. This system, powered by advanced machine learning technology, aims to streamline the lead dispute process for advertisers. Google has...

Read More

Google to Integrate Local Services Ads with Maps App

Google Maps has significantly transformed how we navigate our world, helping us avoid traffic jams and discover hidden gems like cozy coffee shops. Beyond providing directions, Google has been integrating various advertising types into Maps for years. Until recently, these...

Read More

Results from Local Service Ads for Plastic Surgeons

Our team at MedShark Digital has been hard at work launching new Local Service Ads (LSA) for our plastic surgery clients! We are excited to share the results of one of our LSA clients! What Do LSAs Do? Utilizing LSA...

Read More

Creating Landing Pages to Boost Your Google Ads

Google Ads have become indispensable for medical practices seeking to attract potential patients and drive conversions. While crafting compelling ads is crucial, an often overlooked but equally important aspect is the landing page to which these ads direct users. Your...

Read More

Top 5 Tips for Digital Advertising in Healthcare

The Internet can be a powerful advertising tool for businesses, especially those in healthcare. Millions of people worldwide are looking for healthcare services online, and digital advertising dramatically impacts their decision-making. Potential patients now have access to genuine reviews, testimonials,...

Read More

Can Facebook Ads Boost Your Medical Practice?

Yes! Social media marketing has revolutionized how businesses promote their products and services. In just a couple of minutes, business owners can create a Facebook Ads account and then leverage these ad services to disperse their content to the right...

Read More