The Rising Cost of Google Ads: What CPC Inflation Means for Your Marketing Strategy
Google Ads is becoming increasingly expensive, and the rise is happening faster than many marketers had expected. Cost-per-click (CPC) inflation is reshaping the digital advertising landscape, particularly for businesses that rely on paid search for lead generation and conversions. For...
Understanding Google Ads Weekly Spend Fluctuations
Changes in weekly Google Ads spending may seem unpredictable, but they are often driven by external market conditions or budget modifications. According to Google's Ad Liaison, Ginny Marvin, factors such as industry trends and even weather conditions can significantly impact...
Google Tests Double Ad Placements: Implications for Advertisers
Google, whose advertising revenue forms approximately 80% of its total income, constantly updates its ad strategies to adapt to market trends and user behavior. Recently, the tech giant has begun experimenting with a controversial new feature: allowing the same advertiser...
Three Ways to Improve Google Ads Lead Quality for Healthcare
In the healthcare industry, generating qualified leads and bringing in new customers is key for sustained growth and outlasting competitors. Utilizing Google advertisements to generate these leads can help capture the attention of new customers while ensuring they are right...
Understanding Google’s Enhanced Lead Dispute Process for Local Service Ads
In July 2024, Google introduced a significant update to its Local Service Ads platform, launching an automated system for disputing leads. This system, powered by advanced machine learning technology, aims to streamline the lead dispute process for advertisers. Google has...
Google to Integrate Local Services Ads with Maps App
Google Maps has significantly transformed how we navigate our world, helping us avoid traffic jams and discover hidden gems like cozy coffee shops. Beyond providing directions, Google has been integrating various advertising types into Maps for years. Until recently, these...
Results from Local Service Ads for Plastic Surgeons
Our team at MedShark Digital has been hard at work launching new Local Service Ads (LSA) for our plastic surgery clients! We are excited to share the results of one of our LSA clients! What Do LSAs Do? Utilizing LSA...
Creating Landing Pages to Boost Your Google Ads
Google Ads have become indispensable for medical practices seeking to attract potential patients and drive conversions. While crafting compelling ads is crucial, an often overlooked but equally important aspect is the landing page to which these ads direct users. Your...
Top 5 Tips for Digital Advertising in Healthcare
The Internet can be a powerful advertising tool for businesses, especially those in healthcare. Millions of people worldwide are looking for healthcare services online, and digital advertising dramatically impacts their decision-making. Potential patients now have access to genuine reviews, testimonials,...
Can Facebook Ads Boost Your Medical Practice?
Yes! Social media marketing has revolutionized how businesses promote their products and services. In just a couple of minutes, business owners can create a Facebook Ads account and then leverage these ad services to disperse their content to the right...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
What I love about MedShark is their ability to execute in a timely manner. When I request an edit to our website, it is up within a couple days! Sara is the strategist supporting our account and I appreciate that...
My account manager Julia is spectacular! I am very very particular and they take great effort to make things look perfect. They are also extremely good at helping to explain the ever-changing process of SEO and web design.
A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...
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