Blog

In the healthcare industry, generating qualified leads and bringing in new customers is key for sustained growth and outlasting competitors. Utilizing Google advertisements to generate these leads can help capture the attention of new customers while ensuring they are right...

In July 2024, Google introduced a significant update to its Local Service Ads platform, launching an automated system for disputing leads. This system, powered by advanced machine learning technology, aims to streamline the lead dispute process for advertisers. Google has...

Google Maps has significantly transformed how we navigate our world, helping us avoid traffic jams and discover hidden gems like cozy coffee shops. Beyond providing directions, Google has been integrating various advertising types into Maps for years. Until recently, these...

Our team at MedShark Digital has been hard at work launching new Local Service Ads (LSA) for our plastic surgery clients! We are excited to share the results of one of our LSA clients! What Do LSAs Do? Utilizing LSA...

Google Ads have become indispensable for medical practices seeking to attract potential patients and drive conversions. While crafting compelling ads is crucial, an often overlooked but equally important aspect is the landing page to which these ads direct users. Your...

The Internet can be a powerful advertising tool for businesses, especially those in healthcare. Millions of people worldwide are looking for healthcare services online, and digital advertising dramatically impacts their decision-making. Potential patients now have access to genuine reviews, testimonials,...

Yes! Social media marketing has revolutionized how businesses promote their products and services. In just a couple of minutes, business owners can create a Facebook Ads account and then leverage these ad services to disperse their content to the right...

MedShark is excited to hear about the launch of new verticals within Local Service Ads. These pay-per-lead ads have been available for other verticals, such as home services and lawyers, and are now available for dentists, dermatologists, and other health...

Unlike organic SEO, pay-per-click (PPC) advertising can help get your plastic surgery website to the top of the first page immediately. PPC has long been used by plastic surgeons to stay ahead of the competition and to increase website traffic...

Having a marketing strategy is crucial to a practice’s overall plan towards reaching prospective patients. People gather and receive so much information every day, making a well-thought-out visible presence critical to ensure potential consumers notice you. Here are a few...