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Search Engine Optimization – SEO

7 Reasons Your Plastic Surgeon SEO Isn’t Working
There could be any number of reasons why your plastic surgeon Search Engine Optimization (SEO) isn’t working. We’ve compiled a list of reasons we’ve encountered that can have a significant...
Effective Keywords for Medical Practices
Consumers are increasingly spending more time researching medical services and providers on Google, making it essential to identify your most effective keywords. Whether your focus is on organic SEO, paid search...
Effective Keywords for Dental Practices
Statistics indicate that 100 million Americans don’t have dental benefits.  Thus, people have become more reliant on using the internet and online searches to find a dental office that best...
Quick Tips: How Cosmetic Consumers Search
Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider...
Google Vicinity Update Opens the Playing Field
For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect...
How to Establish a Digital Marketing Budget: What are the costs?
Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target...
Uncover Mobile Design Opportunities
If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile...
Updates to Your Website That Will Boost Your Google Rankings
It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few...
How to Leverage Google’s May Page Experience Update (Now June!)
I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to...
Tips to Leverage Patient Reviews
Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check...
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