How To Leverage Social Media to Better Engage Patients

Social media is growing to be a tool used in many different businesses and consumer-based fields. Healthcare professionals are some of the many individuals that can benefit from leveraging social media tools. With the vast impact of social media and...
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Leverage Virtual Events for Healthcare Promotion and Education 

Due to new cutting-edge technology being developed every year and increasing digitalization, the healthcare industry is changing. After the COVID-19 pandemic, nearly every industry was forced to move to digital platforms to maintain business. The healthcare industry had to find...
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Tips to Write Effective Blogs

For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your online presence and draw positive attention to your website from...
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SMS Marketing (Text Messaging) in Healthcare

I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium.  It was sponsored by Becker's Hospital Review.  The course is intended to shed light...
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