How To Leverage Social Media to Better Engage Patients
Social media is growing to be a tool used in many different businesses and consumer-based fields. Healthcare professionals are some of the many individuals that can benefit from leveraging social media tools. With the vast impact of social media and...
Leverage Virtual Events for Healthcare Promotion and Education
Due to new cutting-edge technology being developed every year and increasing digitalization, the healthcare industry is changing. After the COVID-19 pandemic, nearly every industry was forced to move to digital platforms to maintain business. The healthcare industry had to find...
Tips to Write Effective Blogs
For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your online presence and draw positive attention to your website from...
SMS Marketing (Text Messaging) in Healthcare
I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium. It was sponsored by Becker's Hospital Review. The course is intended to shed light...