As you build a digital presence for your medical practice, online reviews are an important factor. For one, patient reviews have become a primary factor in consumers gauging the quality...

The Internet can be a powerful advertising tool for businesses, especially those in healthcare. Millions of people worldwide are looking for healthcare services online, and digital advertising dramatically impacts their...

In healthcare, marketing metrics and performance monitoring are crucial to the success of one’s practice. However, it’s easy to forget that real people are behind these metrics. In healthcare marketing,...

When someone has a medical question or concern, what do they do first? Today, many people turn to the Internet as their first resource for answers and solutions. As such,...

In the healthcare industry, taking care of patients is the ultimate goal. However, in the digital age, healthcare providers often overlook key ways to achieve this goal. Your medical practice...

There are a wide variety of digital marketing options that may increase traffic to your website, but how do you ensure those visitors turn into patients? To create high-quality traffic,...

Having a marketing strategy is crucial to a practice’s overall plan towards reaching prospective patients. People gather and receive so much information every day, making a well-thought-out visible presence critical...

When people consider plastic surgery, they visit online sites to gain further insight into various surgeons’ work. This includes platforms such as a practice's website, Instagram, Twitter, Facebook, TikTok, or...

Search Engine Optimization (SEO) is an incredible tool for any plastic surgeon trying to expand the practice’s online presence. SEO uses organic methods to increase the quality and quantity of...

In the digital age, companies must utilize strategies to be competitive online. Search engine optimization (SEO) is one way to increase and improve a practice’s online presence. SEO strategies place...