Understanding Google AI Overviews (AIOs)
Google AI Overviews (formerly known as Search Generative Experiences) are AI-generated answers that now sit above organic search results. They provide users with quick summaries pulled from multiple sources, often answering questions without requiring a click to a website. How...
Google Maps Deploys Global AI Tools to Combat Fake Reviews
Online reviews have become one of the most powerful trust signals in digital marketing, shaping where consumers eat, shop, and seek services. Yet the surge of fake reviews—often planted to boost visibility or sabotage competitors—has undermined confidence in platforms like...
How Google’s AI Overviews Are Changing Online Search—and What It Means for Medical Professionals
As digital technology evolves, so too do the tools patients and healthcare professionals use to find information online. Google’s latest innovation, the Search Generative Experience (SGE), introduces AI Overviews—automated summaries displayed at the top of search engine results pages. These...
Deep Pages Drive AI Citations: 82% of Google AI Overviews Pull from Non-Homepage Content
A recent analysis by BrightEdge has highlighted a major shift in how Google’s AI Overviews source content—82% of citations now link to deep internal pages rather than homepages. This development marks a pivotal change in the structure of search visibility,...
Google May Remove Your Page from Search Results If Users Aren’t Engaging
In a recent video from the Google Search Central YouTube channel, Google’s Martin Splitt confirmed a significant factor influencing visibility in search results: user engagement. If a web page does not generate sufficient interest or interaction from users, it may...
March 2025 Google Core Algorithm Update: What Businesses and SEO Professionals Need to Know
Google launched its first major core algorithm update of 2025 this month, signalling another shift in how search rankings are determined across the web. These core updates typically arrive without much advance notice and can cause noticeable changes in search...
Google’s “Diversity Update”: What It Means for Your Rankings & How to Recover
Google’s latest Diversity Update has significantly reshaped search rankings, leaving many businesses reevaluating their SEO strategies. This algorithm change, designed to limit the dominance of a single business across multiple search placements, has impacted companies that previously ranked highly in...
Google Reviews Glitch: What Happened and How Businesses Can Respond
A recent glitch in Google Business Profiles caused widespread concern as review counts appeared lower than expected. Fortunately, no actual reviews were lost—only miscounted. The issue quickly gained attention among business owners and SEO professionals, prompting Google to investigate and...
Google Business Profiles Support Overwhelmed: What Businesses Should Know
Many businesses are currently facing delays when seeking support from Google Business Profiles, particularly for reinstatement and verification issues. These processes are crucial for maintaining an online presence, and the slow response times have become a significant concern for business...
Google’s Latest Update Disrupts SEO Tools: What It Means for Businesses
On January 15th, Google rolled out a significant update that impacted several major SEO tools, leading to widespread disruptions in ranking data. Many SEO professionals and website owners experienced temporary blackouts, making it difficult to track search performance accurately. This...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
What I love about MedShark is their ability to execute in a timely manner. When I request an edit to our website, it is up within a couple days! Sara is the strategist supporting our account and I appreciate that...
My account manager Julia is spectacular! I am very very particular and they take great effort to make things look perfect. They are also extremely good at helping to explain the ever-changing process of SEO and web design.
A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...
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