The September 2026 Google Spam Update and SAFE: What Medical Practices Should Know
Google began rolling out its September 2026 spam update on September 24. The global update applies across languages and may take up to two weeks to complete. At the same time, Google disclosed more information about a new AI-powered spam...
Google’s New Passthrough URLs: What Medical Practices Should Know
Google is rolling out a change to organic search results that could affect how SEO platforms collect and report ranking data. The change uses google.com/goto passthrough URLs, which route some search clicks through Google's servers before sending users to the...
The September 2026 Google Business Profile Insights Outage: What Medical Practices Should Learn
For roughly a week and a half in early September 2026, Google Business Profile Insights stopped displaying September data for many businesses. Search Engine Roundtable reported the issue on September 8, after multiple profiles showed empty dashboards well beyond Google's...
Gemini 3.7 Flash Is Now Powering Google’s AI Mode: What It Means for Patient Search
On Friday, August 14, 2026, Google made Gemini 3.7 Flash selectable inside AI Mode in Search, one day after releasing the model publicly. The rollout reaches users globally but remains limited to English, and only Google AI Pro and Ultra...
Search Console’s Generative AI Report Is Now Live for Every Site: What Your Practice Can See
As of August 11, 2026, Google finished rolling out the generative AI performance report to every Search Console property. The report first appeared in June and reached sites gradually over the following weeks, which meant some practices could open it...
Google’s August 2026 Search Volatility and Spam Update: What Medical Practices Should Know
August brought several overlapping changes to Google Search that could make performance data particularly difficult for medical practices to interpret. Ranking volatility spiked on August 12 and 13, Google Search Console experienced reporting errors around the same period, and then...
Google Business Profile Review Bugs: What Medical Practices Should Know About Missing Reviews and Replies
Google Business Profile is one of the most important tools medical practices use to manage their online reputation, connect with prospective patients, and improve local search visibility. When something appears wrong with a practice's reviews or profile information, it can...
Google’s New Collected Info Feature Gives Medical Practices More Control Over Their Google Business Profile
Google has introduced a new Collected Info section within Google Business Profile, giving business owners greater visibility into information Google has gathered about their organization from various sources. More importantly, this feature allows owners to review and remove certain pieces...
Google’s New Review Appeal Notifications: What Medical Practices Should Know
Google has introduced a new level of transparency to its review moderation process by notifying users when one of their Google Maps reviews has been removed. The email explains that the review may have violated Google's content policies and allows...
What Google’s Local Services Ads Migration to Performance Max Means for Medical Practices
Google has announced that Local Services Ads (LSAs) will eventually transition into a specialized version of Performance Max campaigns within Google Ads. For medical practices that rely on Local Services Ads to generate patient inquiries, appointment requests, and phone calls,...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
What I love about MedShark is their ability to execute in a timely manner. When I request an edit to our website, it is up within a couple days! Sara is the strategist supporting our account and I appreciate that...
My account manager Julia is spectacular! I am very very particular and they take great effort to make things look perfect. They are also extremely good at helping to explain the ever-changing process of SEO and web design.
A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...