Google News

Best Practices to Rank with Google Local

Your Google Business Profile (GBP) is the centerpiece of establishing connectivity for millions of people around the world that use internet services. Despite the service being completely free for businesses, at times there can be a lack of interaction on...
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Google Initiates AI Summary Trials in Core Search Platform

In an effort to stay competitive amidst rapid advancements in artificial intelligence (AI), Google has been proactive in adapting its search capabilities. May 2023 marked a significant milestone when Google began incorporating AI-driven summaries into its search results. This initiative,...
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Google Reveals: Quality Content Receives More Frequent Crawling

For businesses in Washington, DC, and elsewhere, achieving a top spot in Google's Search Engine Results Pages (SERPs) is a primary goal. However, the criteria for ranking in the SERPs evolve with every Google update, making the pursuit a moving...
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Google Confirms Core Web Vitals Influence on Search Rankings

In the evolving landscape of search engine optimization (SEO), Google's recent update to its page experience guidelines marks a significant clarification regarding Core Web Vitals (CWV) and their role in search rankings. While there has been widespread speculation about the...
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Understanding the Impact of Google’s March 2024 Core Update

In the ever-evolving landscape of search engine optimization, Google's latest announcement marks a significant shift. March 2024 sees the rollout of a comprehensive update to Google's core algorithms, a process anticipated to span approximately one month. The ambitions behind this...
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Google Announces Gemma: Laptop-Friendly Open Source AI

Google has recently made a significant contribution to the AI community with the introduction of Gemma, a groundbreaking open-source AI model designed to democratize content creation through advanced tools and chatbots directly from users' laptops. This move not only makes...
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 45% of Fake Reviews Removed by Google, and What This Means for Your Business

Over the past year, Google has made significant strides in combating fake reviews on its platforms, notably Google Search and Google Maps, by implementing a new review detection algorithm. This sophisticated algorithm zeroes in on specific red flags, such as...
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Google: We Want to Reward the Best Content No Matter the Site Size

In the complex realm of search engine optimization (SEO), Google's algorithms play a pivotal role in shaping the visibility and success of digital content across the web. Central to Google's assessment of content quality is the principle of E-E-A-T, standing...
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Preparing for the Closure of Google Business Profile Websites in March

In recent times, Google has been rolling out a series of significant updates, and the latest announcement is particularly crucial for those utilizing Google Business Profile Websites. Google has declared that starting in March, these websites will no longer be...
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Google SGE Impact Could Be Extreme for Healthcare and Other Industries

Renowned SEO platform BrightEdge recently launched its BrightEdge Generative Parser, which shows that Google's Search Generative Experience (SGE) may significantly influence healthcare inquiries, e-commerce, B2B tech, insurance, education, and more.  Understanding the SGE Impact Look at the data below to...
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