Gemini 3.7 Flash Is Now Powering Google’s AI Mode: What It Means for Patient Search
On Friday, August 14, 2026, Google made Gemini 3.7 Flash selectable inside AI Mode in Search, one day after releasing the model publicly. The rollout reaches users globally but remains limited to English, and only Google AI Pro and Ultra...
Search Console’s Generative AI Report Is Now Live for Every Site: What Your Practice Can See
As of August 11, 2026, Google finished rolling out the generative AI performance report to every Search Console property. The report first appeared in June and reached sites gradually over the following weeks, which meant some practices could open it...
Google’s August 2026 Search Volatility and Spam Update: What Medical Practices Should Know
August brought several overlapping changes to Google Search that could make performance data particularly difficult for medical practices to interpret. Ranking volatility spiked on August 12 and 13, Google Search Console experienced reporting errors around the same period, and then...
Google Business Profile Review Bugs: What Medical Practices Should Know About Missing Reviews and Replies
Google Business Profile is one of the most important tools medical practices use to manage their online reputation, connect with prospective patients, and improve local search visibility. When something appears wrong with a practice's reviews or profile information, it can...
Google’s New Collected Info Feature Gives Medical Practices More Control Over Their Google Business Profile
Google has introduced a new Collected Info section within Google Business Profile, giving business owners greater visibility into information Google has gathered about their organization from various sources. More importantly, this feature allows owners to review and remove certain pieces...
Google’s New Review Appeal Notifications: What Medical Practices Should Know
Google has introduced a new level of transparency to its review moderation process by notifying users when one of their Google Maps reviews has been removed. The email explains that the review may have violated Google's content policies and allows...
What Google’s Local Services Ads Migration to Performance Max Means for Medical Practices
Google has announced that Local Services Ads (LSAs) will eventually transition into a specialized version of Performance Max campaigns within Google Ads. For medical practices that rely on Local Services Ads to generate patient inquiries, appointment requests, and phone calls,...
Google Releases the June 2026 Spam Update
Google has officially completed the rollout of its June 2026 Spam Update, one of the latest refinements to its search algorithms designed to improve the quality of search results by identifying and reducing spam across the web. The update began...
Google Business Profile Now Links to Google Analytics: What Your Practice Needs to Know About Local SEO
For years, healthcare practices investing in local SEO have faced a common reporting challenge: Google Business Profile activity and website analytics were tracked separately. A potential patient could call a practice, request directions, or visit a website from Google Search...
Key Information Healthcare Practices Should Know About the Google May 2026 Core Update
Search engines are constantly evolving, and even small algorithm updates can influence how healthcare practices appear online. Changes to Google’s ranking systems can impact website visibility, organic traffic, patient inquiries, and overall digital marketing performance. The Google May 2026 Core...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
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A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...