Practice Management

Follow-up emails play a crucial role in maintaining patient trust and ensuring smooth communication in healthcare settings. However, getting the details wrong—whether it’s in the timing, tone, or clarity—can easily damage the professional relationship you’ve worked so hard to build...

Even the most skilled medical professional can feel uncertainty when managing finances. Being so, many medical professionals can fall short of their financial goals due to many important priorities such as their service quality and practice reputation. If reaching your...

In today's digital age, generating leads for your practice is easier than ever. However, converting those leads into paying patients can be challenging. So, what does success look like? Imagine this scenario: you've seen a 50% increase in new patient...

Particularly due to the COVID-19 pandemic, the healthcare landscape has significantly transformed in recent years, forcing healthcare providers to come up with new ways of providing medical care like virtual consultations and telehealth appointments. Patients have become more proactive in...

Managing medical leads in the digital age has become essential to running a successful healthcare practice. With technological advancements and the prevalence of online marketing, practices must adapt to stay competitive and reach potential patients. Here are nine critical strategies...

The key to expanding your medical practice is focusing your marketing efforts on engaging and educating patients. Just like any business or company, medical practices must increase visibility on local search engines and social media platforms to outperform their competitors....

A good intake process is crucial for elective medical practices that focus on specialties like plastic surgery, LASIK, and oral surgery. To effectively grow, practices need to focus not only on marketing but also on converting their incoming leads to...

You’ve invested in good search engine optimization and digital marketing strategies, and your business has never been busier. However, new leads and patients from increased web traffic may not always stay. In fact, patients churn at about a 48% rate....

Converting leads—people who visit your website and actively engage with it in some way—into consultations and paying customers is essential to generate a high return on your digital marketing investment. Although some practices point to "the quality of leads", conversion...

In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required to make public via the Internet and their website a...