What Google’s Local Services Ads Migration to Performance Max Means for Medical Practices

Google has announced that Local Services Ads (LSAs) will eventually transition into a specialized version of Performance Max campaigns within Google Ads. For medical practices that rely on Local Services Ads to generate patient inquiries, appointment requests, and phone calls,...

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How Google’s AI-Generated Headlines Are Changing Search Results for Medical Practices

Google is testing AI-generated headline rewrites in search results, a shift that could significantly impact how medical practices, including plastic surgeons, appear in organic listings. This experiment builds on changes already introduced in Google Discover, where AI-driven headlines are now...

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What Local Search Will Really Look Like in 2026

Local search is evolving faster than most medical practices realize. The playbook that worked even a year or two ago — strong map rankings, steady reviews, and frequent posts — no longer guarantees patient visibility or appointment requests. A clinic...

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