The Shift to Desktop in AI Search Traffic and What It Means for Your Strategy

AI search traffic is exploding, but one key statistic is catching many marketers off guard: 90% of AI search traffic is coming from desktop devices. This is in stark contrast to the general trend, where mobile devices account for the...

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Navigating AI Mode Traffic in Google Search Console

Google has made a quiet but impactful update to its Search Console—AI Mode traffic is now integrated directly into your Performance report data. This means metrics like clicks, impressions, and positions from Google’s AI-powered search results are now combined with...

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