Three Ways to Improve Google Ads Lead Quality for Healthcare

In the healthcare industry, generating qualified leads and bringing in new customers is key for sustained growth and outlasting competitors. Utilizing Google advertisements to generate these leads can help capture the attention of new customers while ensuring they are right for your business.

Why Are Google Ads Important for Your Healthcare Business?

Google Ads are key in getting your business in the face of your target audience. By paying for these advertisements, you immediately place your company in customers’ hands instead of waiting for your SEO strategy to unfold. An optimized SEO strategy combined with Google Ads can provide a combination that maximizes the amount of potential customers your company can reach through marketing. Here are some additional benefits of using Google Ads in the healthcare industry:

• Drives engagement and loyalty
• Reaches your target audience efficiently
• Promotes brand differentiators
• Real-time insights

No matter your motivations for using Google Ads in your marketing strategy, it’s important to make the most of your investment.

Focus on Keywords

Keywords and understanding how to use them can help ensure your ads accomplish their desired effect. Without doing proper research on the keywords that your advertisements should be targeting, you could lose out on potential customers and qualified leads. Here are some tips when looking into what keywords you should choose:

• Choose keywords that match your services
• Research your customers’ buying patterns and behaviors
• Utilize negative keywords to specify the search terms you do not want to show up for
• Highlight each sector of your advertisements with a different keyword

There are many different strategies for choosing keywords for your advertisements. The overall goal with these keywords is to ensure you are hitting the conversion goals you have set with your advertising campaign. If you try out a keyword and it’s not meeting your goals, it’s okay to switch your focus.

Enhance your Parameters

Once you choose a target audience and understand their motivations and what platforms they utilize, you can set parameters on Google Ads to more efficiently target this group. Here are some ways you can utilize parameters to more effectively target your customers:

• Optimize for Time of Day: Place your advertisements based on your customers’ preferences and their active times
• Set your Budget: This ensures you are separating each Ads sector based on the budget goals your team has set for your campaign
• Create a Custom Audience: Update you parameters in Google Ads based on the demographics that you set when creating your target persona

The more specific you are with this platform, the better results that you will see with your advertising campaign. By providing Google with details on your target audience, the time of day you want your ads to appear, and the monetary amount you want for each sector, you can maximize the reach of your advertisements to your customers.

Match Your Conversion Actions to Your Business Objectives

When creating advertisements, you want to ensure you are promoting the end goal you hope to achieve. Whether you want your customers to visit a specific page on your website, submit a form, or send in their email for a blog, you should craft the message of your advertisements to best reach your objectives.

With Google Ads, there are many ways to reach your target audience. Through these tips outlined above, you can take your current ads to the next level and increase the number of customers you reach while not having to increase the monetary amount spent in this category.

If you need help optimizing your Google Ads or if you’re just getting started, contact MedShark Digital today and see how we can help.