Growing your fee-for-service patient base is essential to building a more profitable dental practice. In addition, it allows you to:
- Maintain more control of your practice
- Focus on the type of dentistry and treatments you want and enjoy
- Attract more loyal, compliant, and referring patients through “want-based” dentistry
- Improve the quality of life for you and your team.
Effective Internet dental marketing is now a “must have” in order to capture these patients and survive more web-savvy competition. Even new, young practices can gain market share in a of the fraction time it took predecessors.
At MedShark Digital, we understand the business of dentistry and how to reach and attract high-quality fee-for-service patients through the Web. Whether your goal is to attract more cosmetic, orthodontic, tmj, sleep apnea, or concierge dentistry patients, we have the insights and resources to create a dominant presence.
We also deliver accountability by not requiring long-term commitments, and earn your business every month.
Dental Website Design and Development
We develop websites that visually create a high-quality, branded image of you and your practice. But the beauty of an effective website goes much deeper than the surface. High-performance websites not only project the right image, educate, and promote your brand, they deliver superior user experience, have advanced search engine optimization (SEO) programming, and generate leads.
We work with you to design a look that you are proud to promote, and create messaging that speaks in your voice. Your website needs to differentiate your practice from the competition. But equally important, we program your website to be fast-loading, mobile-optimized, user-friendly and include strategic calls-to-action that convert targeted visitors into leads your team can convert into new patient consultations.
As your dental marketing partner, we also address common website design concerns:
- We do not charge large, up-front website design fees. This allows you to invest more of your marketing budget where it makes the greatest immediate impact: Targeted marketing exposure.
- We develop your website in half the time of many other higher-end dental marketing agencies.
SEO for Dentists
Although dentists recognize the need to market effectively on Google to attract higher quality patients, most don’t understand fundamental SEO strategies, or are left confused by their agency’s excuses for not getting results. Thus, every year they search for a new website marketing agency that can get them better SEO results.
To stop this frustrating cycle, we make it simple to understand how we secure higher SEO results: we simply do more, and work harder to execute them.
- Develop mobile-responsive websites that are fast-loading, properly-coded, and designed to stimulate user engagement
- Research how consumers learn about you and your services, and then write user-friendly, yet authoritative and fully-optimized content. And we continually update your website with quality, high-interest content.
- Implement advanced technical optimization on every page of your website.
- Find and secure authoritative backlinks from highly-rated, credible and relevant websites. We focus on quality, not just quantity.
Although top dental practices can attract elective dental patients throughout the market, state-wide and even beyond, your core dental patients are local.
That is why we focus so heavily on getting you listed in Google’s 3-Pack map listings. They are now the most important real estate on search results, and essential generate your best local leads. Not only is the map pack listed above the ten organic listings, it stands out by containing graphic elements, such as a map, reviews, hours, contact information, including your touch-to-call phone number.
However, to secure one of the three Google map listings, it requires a whole different approach than traditional SEO. Effective local optimization concentrates on optimizing, promoting, and building up the credibility of your dental practice’s Google My Business (GMB) profile (sometimes referred to as your GMB Knowledge Card) as a local authority for dentistry-related topics and searches.
At MedShark, we understand what Google is looking for when indexing top local results. But more important, we execute and take extra steps to:
- Fully optimize your GMB profile
- Update or add your business information on a wide number of business websites (local business citations) with the same information on your GMB, particularly your business name, address and phone number
- Add authority content
- Attract links from local businesses and organizations
- Help you secure a Google-certified photographer to create a virtual tour of your dental office
Read more about “How to get in the Google 3-pack“
Building lifetime relationships with patients is vital to fee-for-service dentistry. Not only is it key for maintaining residual business, it is the catalyst for high-quality dentistry practices generating all-important referrals.
Online dental practices not only use social media to learn and share experiences though photos and videos, it is a primary vehicle to maintain a connection and build a more personal relationship with your patients. In addition, it offers new visitors a more intimate opportunity to learn more about you, your team and your practice, and feel like they know you on a more personal level. Patients choose practices they feel they know, and like.
Although your practice needs to take the lead in gathering and posting practice-related photos, videos, events, day-to-day happenings, and engaging with your online community, we help support your efforts by adding useful, informational posts, promoting your activities, and creating synergy with your other online marketing, including your website.
Let us help your marketing “whole” become greater than the sum of its parts.