Statistics indicate that 100 million Americans don’t have dental benefits. Thus, people have become more reliant on using the internet and online searches to find a dental office that best fits their needs. This is particularly important for cosmetic, fee-for-service, and out-of-pocket dental services. As a result, it has become essential for dental practices to make it easier for current and potential customers to find and learn about their practice.
When creating a list of keywords, it is important to assess what is relevant to your practice. There are numerous ways this can be done, such as by making an initial list of your practice treatments and services. Based on the list, subcategories can be created to help generate more specific keywords. A simple way to start creating your keyword list is to search Google for your services to reveal relevant high-volume search queries. Google provides “People also ask” suggestions. When searching “dental implants,” Google provided these:
And once you click on a suggestion, Google will provide additional suggestions based on this query, like the one below:
This information can be useful to further build out the list that you have. Finally, researching keywords using popular search engines is also a straightforward way to find word suggestions that may work for you.
Adding specific and consistent geographic locations to keywords is a great way to boost local SEO. This can include your main metro city, but also consider key surrounding suburbs and towns. This can help your GBP (Google Business Profile) profile and create links to your practice areas. You should include different keyword variations to attract the maximum number of potential customers.
Dental keywords can be in several locations on a given page. This includes the page meta title, meta description (allows 160 characters to be viewed under the URL and page title when your page appears in search engine results page), page headings/subheadings and in the body of text.
Article titles, blog posts, and the first 200 hundred words of your page descriptors are all great places to add effective keywords. Think of implementing keywords like a pyramid. The primary keywords should be at the top, while the secondary keywords should be more scattered through each page. Additional keywords can also be added near the end to optimize the structure of the page.
Lastly, a call to action (CTA) can be used to incorporate keywords on pages. This can be a great way to include what searchers are looking for while still positively promoting business. CTAs can also generate a higher ROI for your business by telling searchers precisely what they need to do and how to contact you.
Having effective keywords helps to grow a strong SEO foundation. Keyword research can help when building backlinks, promoting content, and finding blog content topics. Finding the words and phrases that attract patients to your business should be a key part of any dental practice’s marketing strategy. To learn more, reach out to MedShark Digital today for a consultation.