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Email marketing can be tricky to grasp, but the high return on investment (ROI) makes it worth learning. Emails can be helpful to attract both new and returning customers, and they allow you to target your ideal audience. One of...

Consumers are increasingly spending more time researching medical services and providers on Google, making it essential to identify your most effective keywords. Whether your focus is on organic SEO, paid search marketing, or both, understanding what and how consumers search is...

Statistics indicate that 100 million Americans don’t have dental benefits.  Thus, people have become more reliant on using the internet and online searches to find a dental office that best fits their needs. This is particularly important for cosmetic, fee-for-service,...

With the rapidly evolving state of the healthcare industry, it is more important than ever to stay ahead in the digital marketing space. In the past, cosmetic surgery practices have focused on organic search strategies and occasional Google pay-per-click advertising....

Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider variety of keywords and phrases when researching and searching for...

For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect of securing page-1 results.  However, Google’s Vicinity Update has given...

Over the past three years, telehealth services have become an integral part of the medical care industry. By allowing patients to receive quality healthcare in the convenient virtual space, consumers obtain a more accessible and satisfying medical experience while companies...

Digital marketing is important for doctors and practices to get their name and brand out on the internet and build recognition among potential patients. People are online now more than ever, and most patients research their providers through the internet....

With the rise of social media, there is a significant difference in how people conduct business. Social commerce offers practices the ability to build their business and sell their products and services to a bigger market. This especially applies to...

For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your online presence and draw positive attention to your website from...