2023 has been marked by a flurry of Google updates, with four core algorithm updates already rolled out. The first wave occurred from March 15 to March 28, followed by another in late August that concluded on September 7. Just...

On November 8, 2023, Google made an anticipated announcement regarding its latest reviews update. This update represents a significant shift in how Google approaches changes in the realm of online reviews. Understanding the implications of this update is crucial for...

In today's digital age, social media has become an integral part of our daily lives. It's not surprising that healthcare providers have also embraced this powerful tool to communicate with patients. While the use of social media in healthcare presents...

In today's digital age, generating leads for your practice is easier than ever. However, converting those leads into paying patients can be challenging. So, what does success look like? Imagine this scenario: you've seen a 50% increase in new patient...

In today's digital age, a website serves as more than just an online presence; it's a platform to connect, engage, and convert potential customers. As businesses, and particularly plastic surgery practices, strive to make lasting impressions, the design and content...

In today's fast-paced digital world, mobile devices have become integral to our lives. These communication tools are also powerful platforms for information and engagement, particularly within the healthcare industry. Mobile marketing allows healthcare professionals to quickly and easily connect with...

Powerful online marketing that drives business growth combines paid, local, and organic search. While organic SEO is the traditional setting for SEO, the local sphere is increasingly important for medical practices. Local search, otherwise known as the local three-pack, highlights...

Particularly due to the COVID-19 pandemic, the healthcare landscape has significantly transformed in recent years, forcing healthcare providers to come up with new ways of providing medical care like virtual consultations and telehealth appointments. Patients have become more proactive in...

The healthcare industry has witnessed a transformative shift in engaging with patients, practitioners, and the broader community in recent years. With the advent of virtual events, the sector has found a dynamic and innovative platform to promote healthcare services, enhance...

Creating a Google Business Profile (previously Google Business Profile) is no longer optional, given that so much of the population turns to search engines to find businesses that meet their needs. Your potential medical clients are no exception! Suppose your...