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As you build a digital presence for your medical practice, online reviews are an important factor. For one, patient reviews have become a primary factor in consumers gauging the quality of your practice and the skills of your providers. Healthgrades...

Plastic surgery SEO is an essential marketing strategy for businesses to rank higher in search engines, increase their exposure, and target a highly-quality audience that demonstrates interest and intent. SEO, or search engine optimization, allows Google to understand the purpose...

The Internet can be a powerful advertising tool for businesses, especially those in healthcare. Millions of people worldwide are looking for healthcare services online, and digital advertising dramatically impacts their decision-making. Potential patients now have access to genuine reviews, testimonials,...

A good intake process is crucial for elective medical practices that focus on specialties like plastic surgery, LASIK, and oral surgery. To effectively grow, practices need to focus not only on marketing but also on converting their incoming leads to...

In healthcare, marketing metrics and performance monitoring are crucial to the success of one’s practice. However, it’s easy to forget that real people are behind these metrics. In healthcare marketing, we call qualitative metrics patient insights, which can be used...

You’ve invested in good search engine optimization and digital marketing strategies, and your business has never been busier. However, new leads and patients from increased web traffic may not always stay. In fact, patients churn at about a 48% rate....

In the modern marketing world, a website is the backbone and foundation of your online presence. Not only does a high-quality website allow potential clients to effectively evaluate your site, but an excellent website will also convey a sense of...

When someone has a medical question or concern, what do they do first? Today, many people turn to the Internet as their first resource for answers and solutions. As such, content marketing for healthcare practices is more important now than...

In the healthcare industry, taking care of patients is the ultimate goal. However, in the digital age, healthcare providers often overlook key ways to achieve this goal. Your medical practice should consider how to serve patients through digital marketing techniques...

In the current technology era, it’s safe to assume the majority of your potential clients are researching online before making any plastic surgery decisions. Potential clients will browse Google by searching a few words like “plastic surgery in my area”...