Uncover Mobile Design Opportunities

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...
Read More

Medical Price Transparency Requirements Expanding

In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required to make public via the Internet and their website a...
Read More

Updates to Your Website That Will Boost Your Google Rankings

It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few quick and easy updates across your site’s content, metadata, and...
Read More

How to Leverage Google’s May Page Experience Update (Now June!)

I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to prepare and leverage this important update.  The original information is...
Read More

Tips to Leverage Patient Reviews

[embed]https://youtu.be/7XkWfDyneps[/embed] Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check out important consumer research (Podium Healthcare Research) and important...
Read More

Building Rapport and Relationship Into Your Digital Marketing

[video width="1280" height="720" mp4="https://medsharkdigital.com/wp-content/uploads/2021/03/Loom-_-Free-Screen-Video-Recording-Software.mp4"][/video] High conversion-marketing in today’s online cosmetic environment demands more than just strong promotions and salesy ads.  It is about knowing your target audience and incorporating rapport-building strategies into your digital marketing plans and processes. Understanding the...
Read More

Vlog: Tips to Convert More Digital Website Leads

[video width="1280" height="720" mp4="https://medsharkdigital.com/wp-content/uploads/2021/03/Vlog_-Tips-to-Convert-More-Digital-Website-Leads.mp4"][/video] Improving your marketing return on investment (ROI) is not just about generating more leads but closing a higher percentage of them into sales opportunities and consultations. Today, there are more options to communicate with your practice...
Read More

Best Practices to Improve Your Website Conversions and Boost Your ROI

Generating high-quality traffic to your website continues to be more competitive and increasingly expensive.  However, lowering your exposure costs will not increase your ROI; it will just reduce your exposure and opportunities. The biggest key to lowering your cost per...
Read More

Trends and Changes in Your 2021 Marketing Planning

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...
Read More

How to Get Into Google’s 3-pack Map Listings

Internet marketing continues to be increasingly competitive and securing organic exposure in Google search results is getting tougher and tougher. In fact, Google’s 3-pack map listings in search results has pushed down the traditional organic listings and captures more of...
Read More

Schedule Your Free Consultation With MedShark Digital