Tax Write-Offs and Managing Your Practice’s Financials
Even the most skilled medical professional can feel uncertainty when managing finances. Being so, many medical professionals can fall short of their financial goals due to many important priorities such as their service quality and practice reputation. If reaching your...
Results from Local Service Ads for Plastic Surgeons
Our team at MedShark Digital has been hard at work launching new Local Service Ads (LSA) for our plastic surgery clients! We are excited to share the results of one of our LSA clients! What Do LSAs Do? Utilizing LSA...
Best Practices to Rank with Google Local
Your Google Business Profile (GBP) is the centerpiece of establishing connectivity for millions of people around the world that use internet services. Despite the service being completely free for businesses, at times there can be a lack of interaction on...
Google Initiates AI Summary Trials in Core Search Platform
In an effort to stay competitive amidst rapid advancements in artificial intelligence (AI), Google has been proactive in adapting its search capabilities. May 2023 marked a significant milestone when Google began incorporating AI-driven summaries into its search results. This initiative,...
Google Reveals: Quality Content Receives More Frequent Crawling
For businesses in Washington, DC, and elsewhere, achieving a top spot in Google's Search Engine Results Pages (SERPs) is a primary goal. However, the criteria for ranking in the SERPs evolve with every Google update, making the pursuit a moving...
Google Confirms Core Web Vitals Influence on Search Rankings
In the evolving landscape of search engine optimization (SEO), Google's recent update to its page experience guidelines marks a significant clarification regarding Core Web Vitals (CWV) and their role in search rankings. While there has been widespread speculation about the...
Understanding the Impact of Google’s March 2024 Core Update
In the ever-evolving landscape of search engine optimization, Google's latest announcement marks a significant shift. March 2024 sees the rollout of a comprehensive update to Google's core algorithms, a process anticipated to span approximately one month. The ambitions behind this...
Why Healthcare Providers Need To Provide Accessibility
In healthcare, accessibility is crucial for delivering top notch customer care and ensuring that everyone receives the best service possible. However, accessibility does not start and stop in your physical premises and medical centers. Rather, it expands to your digital...
How To Leverage Social Media to Better Engage Patients
Social media is growing to be a tool used in many different businesses and consumer-based fields. Healthcare professionals are some of the many individuals that can benefit from leveraging social media tools. With the vast impact of social media and...
Google Announces Gemma: Laptop-Friendly Open Source AI
Google has recently made a significant contribution to the AI community with the introduction of Gemma, a groundbreaking open-source AI model designed to democratize content creation through advanced tools and chatbots directly from users' laptops. This move not only makes...