Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider variety of keywords and phrases when researching and searching for...

For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect of securing page-1 results.  However, Google’s Vicinity Update has given...

Over the past three years, telehealth services have become an integral part of the medical care industry. By allowing patients to receive quality healthcare in the convenient virtual space, consumers obtain a more accessible and satisfying medical experience while companies...

Digital marketing is important for doctors and practices to get their name and brand out on the internet and build recognition among potential patients. People are online now more than ever, and most patients research their providers through the internet....

With the rise of social media, there is a significant difference in how people conduct business. Social commerce offers practices the ability to build their business and sell their products and services to a bigger market. This especially applies to...

For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your online presence and draw positive attention to your website from...

Converting leads—people who visit your website and actively engage with it in some way—into consultations and paying customers is essential to generate a high return on your digital marketing investment. Although some practices point to "the quality of leads", conversion...

I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium.  It was sponsored by Becker's Hospital Review.  The course is intended to shed light...

To effectively market cosmetic and plastic surgery procedures and treatments, high-quality before and after photos are no longer an option; they are required. However, even though plastic surgeons recognize this fact, many still only have a handful of results and rely...

Digital marketing and advertising costs for elective medical and cosmetic services has reached an all-time high.  Physician-owners/managers are spending more than they ever thought they would.  According to Wonder research, the advertising spend for plastic surgeons focuses on digital advertising...