With the rise of social media, there is a significant difference in how people conduct business. Social commerce offers practices the ability to build their business and sell their products and services to a bigger market. This especially applies to...

For early Internet users, weblogs—later colloquialized as “blogs”—published on individually operated sites were the closest thing to social media. Years later, blogs are still a great way to enhance your online presence and draw positive attention to your website from...

Converting leads—people who visit your website and actively engage with it in some way—into consultations and paying customers is essential to generate a high return on your digital marketing investment. Although some practices point to "the quality of leads", conversion...

I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium.  It was sponsored by Becker's Hospital Review.  The course is intended to shed light...

To effectively market cosmetic and plastic surgery procedures and treatments, high-quality before and after photos are no longer an option; they are required. However, even though plastic surgeons recognize this fact, many still only have a handful of results and rely...

Digital marketing and advertising costs for elective medical and cosmetic services has reached an all-time high.  Physician-owners/managers are spending more than they ever thought they would.  According to Wonder research, the advertising spend for plastic surgeons focuses on digital advertising...

[embed]http://www.youtube.com/watch?v=ZKPhBZ8nWjw[/embed] Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target milestones.  Check out this video course on budgeting strategies...

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...

In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required to make public via the Internet and their website a...

It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few quick and easy updates across your site’s content, metadata, and...