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The vast majority of patients looking for a plastic or cosmetic surgery procedure look at multiple websites before choosing a surgeon. And most of them consider your before and after photo gallery as the biggest factor in deciding whether they...

Many plastic surgeons fail to think about how much SEO and marketing can affect their cosmetic surgery volume. However, SEO has grown significantly in the past five years with no signs of slowing down. All businesses should have some foundational...

With millions of searches per year relating to cosmetic surgery, it is crucial that your target audience finds you. But with nearly 8,000 board-certified plastic surgeons and countless other non-plastic surgeon providers across the US, competition is high, making it...

There could be any number of reasons why your plastic surgeon Search Engine Optimization (SEO) isn’t working. We’ve compiled a list of reasons we’ve encountered that can have a significant impact on both local and organic rankings for your medical...

Consumers are increasingly spending more time researching medical services and providers on Google, making it essential to identify your most effective keywords. Whether your focus is on organic SEO, paid search marketing, or both, understanding what and how consumers search is...

Statistics indicate that 100 million Americans don’t have dental benefits.  Thus, people have become more reliant on using the internet and online searches to find a dental office that best fits their needs. This is particularly important for cosmetic, fee-for-service,...

Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider variety of keywords and phrases when researching and searching for...

For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect of securing page-1 results.  However, Google’s Vicinity Update has given...

[embed]http://www.youtube.com/watch?v=ZKPhBZ8nWjw[/embed] Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target milestones.  Check out this video course on budgeting strategies...

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...