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Many plastic surgeons fail to think about how much SEO and marketing can affect their cosmetic surgery volume. However, SEO has grown significantly in the past five years with no signs of slowing down.
All businesses should have some foundational understanding of SEO, even medical practices. Plastic surgeons can take their businesses to the next level using SEO—here are some tips from our digital marketing professionals on how to use SEO to your advantage.
Creating new content for your page regularly will help keep your site ranked higher in SEO rankings. This can include pages, blogs, and even videos. Consumers like to search through various forms of content on a website before making a final decision on a product or service, especially for something as significant as a plastic surgery procedure. It is also important to keep your content fresh with new topics to keep your audience engaged.
Within your content, it is crucial to use relevant and popular keywords. Proper keywording will help potential customers find your practice above other plastic surgeons’ websites when they search online.
In an ever-changing technological world where consumer knowledge and tastes evolve, you have to keep up with the latest website designs to appear more modern and appealing. Your site should also be functional and well-organized, particularly on mobile devices. Sitemaps can be key in organizing the structure of your website and helping users find the specific information they are looking for.
Studies have shown that one of the determining factors in whether a consumer will choose an online business is their Google Reviews. Make sure that yours are visible on your website and that you boost the positive ones. Seeing positive reviews from past patients encourages potential customers to trust you and your practice and take the next steps.
Local SEO can help bring in more business and ensure that your message reaches potential patients in your area. Include keywords that target your city, town, or county throughout your content.
Your Google Business Profile (GBP) profile gives your business more credibility when consumers search your website. Many people know and trust GBP, so it is essential to keep your profile up-to-date and respond quickly to questions and reviews.
Your social media accounts might be some of the first things that pop up on a search engine, so it is important to optimize your posts. Posting before and after photos of your plastic surgery procedures can get your photos boosted through Google Images and establish credibility and reliability with your brand.
If you are unsure where to start when it comes to SEO, don’t be afraid to contact our digital marketing professionals! Our team can help you use software like Google Analytics to determine what content and keywords work best for your brand. We work with you to determine a consistent marketing and SEO strategy that reaches your target audience and helps achieve your plastic surgery business goals.
