Generating high-quality traffic to your website continues to be more competitive and increasingly expensive.  However, lowering your exposure costs will not increase your ROI; it will just reduce your exposure and opportunities. The biggest key to lowering your cost per...

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...

Internet marketing continues to be increasingly competitive and securing organic exposure in Google search results is getting tougher and tougher. In fact, Google’s 3-pack map listings in search results has pushed down the traditional organic listings and captures more of...

The impact of the pandemic has changed how you market to Millenials, and almost every strategy is driven by the internet and moble.  And regardless of the marketing platform or strategy, the vast majority of prospects will funnel to your...

Stating the obvious, 2020 has been an incredibly tough and stressful year for us all.  We all have a list full of tragedies, challenges, issues, and problems.  Even annual Thanksgiving traditions have been drastically modified or on hiatus. However, amid...

          Years ago, prior to Google, social media, online reviews and the plethora of other internet marketing platforms, practices had limited options to credibly market their services. Most professoinal practices resisted advertising in the Yellow Pages,...

      Regardless of the candidates you voted for or the issues on your ballot, we all experienced “election exhaustion” from this year’s election.  But there are takeaways that you can apply to your medical marketing that uncovers hidden...

Many practice owners and managers know their digital marketing needs improvements, but aren't sure where to start.  With are so many options, considerations and costs, it can be a daunting task.  We suggest you start with a complimentary marketing assessment...