I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to prepare and leverage this important update.  The original information is...

[embed]https://youtu.be/7XkWfDyneps[/embed] Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check out important consumer research (Podium Healthcare Research) and important...

[video width="1280" height="720" mp4="https://medsharkdigital.com/wp-content/uploads/2021/03/Loom-_-Free-Screen-Video-Recording-Software.mp4"][/video] High conversion-marketing in today’s online cosmetic environment demands more than just strong promotions and salesy ads.  It is about knowing your target audience and incorporating rapport-building strategies into your digital marketing plans and processes. Understanding the...

[video width="1280" height="720" mp4="https://medsharkdigital.com/wp-content/uploads/2021/03/Vlog_-Tips-to-Convert-More-Digital-Website-Leads.mp4"][/video] Improving your marketing return on investment (ROI) is not just about generating more leads but closing a higher percentage of them into sales opportunities and consultations. Today, there are more options to communicate with your practice...

Generating high-quality traffic to your website continues to be more competitive and increasingly expensive.  However, lowering your exposure costs will not increase your ROI; it will just reduce your exposure and opportunities. The biggest key to lowering your cost per...

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...

Internet marketing continues to be increasingly competitive and securing organic exposure in Google search results is getting tougher and tougher. In fact, Google’s 3-pack map listings in search results has pushed down the traditional organic listings and captures more of...

The impact of the pandemic has changed how you market to Millenials, and almost every strategy is driven by the internet and moble.  And regardless of the marketing platform or strategy, the vast majority of prospects will funnel to your...

Stating the obvious, 2020 has been an incredibly tough and stressful year for us all.  We all have a list full of tragedies, challenges, issues, and problems.  Even annual Thanksgiving traditions have been drastically modified or on hiatus. However, amid...

          Years ago, prior to Google, social media, online reviews and the plethora of other internet marketing platforms, practices had limited options to credibly market their services. Most professoinal practices resisted advertising in the Yellow Pages,...