I recently had the opportunity to conduct and record a webinar on Text Message Marketing for medical practices with Hally Pinaud, head of marketing for Podium.  It was sponsored by Becker's Hospital Review.  The course is intended to shed light...

To effectively market cosmetic and plastic surgery procedures and treatments, high-quality before and after photos are no longer an option; they are required. However, even though plastic surgeons recognize this fact, many still only have a handful of results and rely...

Digital marketing and advertising costs for elective medical and cosmetic services has reached an all-time high.  Physician-owners/managers are spending more than they ever thought they would.  According to Wonder research, the advertising spend for plastic surgeons focuses on digital advertising...

[embed]http://www.youtube.com/watch?v=ZKPhBZ8nWjw[/embed] Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target milestones.  Check out this video course on budgeting strategies...

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...

In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required to make public via the Internet and their website a...

It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few quick and easy updates across your site’s content, metadata, and...

I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to prepare and leverage this important update.  The original information is...

[embed]https://youtu.be/7XkWfDyneps[/embed] Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check out important consumer research (Podium Healthcare Research) and important...

[video width="1280" height="720" mp4="https://medsharkdigital.com/wp-content/uploads/2021/03/Loom-_-Free-Screen-Video-Recording-Software.mp4"][/video] High conversion-marketing in today’s online cosmetic environment demands more than just strong promotions and salesy ads.  It is about knowing your target audience and incorporating rapport-building strategies into your digital marketing plans and processes. Understanding the...