Understanding Google’s March 2024 Core Update

Google recently announced the completion of its March 2024 Core Update, which began on March 5, 2024, and concluded on April 19, 2024. This update stands out as one of Google's most sweeping revisions to its core systems, marking the...
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Enhance SEO for Your Medical Practice Blog

Are you looking for more clients? Do you want your medical practice to show up when potential customers are seeking advice? SEO – or search engine optimization – might be your answer. The main reason to utilize SEO is to...
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The Increasing Importance of Manual Link Building in 2024

Link building has long been a cornerstone for achieving high rankings on Google's Search Engine Results Pages (SERPs). However, this vital SEO tactic has often been exploited by some website owners through spammy or automated link-building strategies, prioritizing rapid ranking...
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Navigating the Increasing Volatility of Google’s Core Updates

If you've been tracking Google's core updates over the years, you're likely familiar with the accompanying volatility in search engine rankings. However, recent updates, particularly the September 2023 helpful content update and the March 2024 core update, have intensified these...
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How to Create a Content Plan Tailored to the Target Customer’s Journey 

If you are looking to get ahead of your competition, you have to think outside of the box. Consider creating a content plan that is specific to your target audience’s journey. This can help you identify tactics and strategies that...
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The Role of Backlinks in Healthcare SEO: Building a Strong Backlink Profile  

SEO (Search Engine Optimization) is the process of optimizing your digital media to improve its reach and visibility on search engines. In the evolving landscape of digital marketing and content, SEO is an important tool used by individuals and businesses...
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Local SEO Strategies to Grow Your Business 

When patients are searching for healthcare providers, they typically prefer their providers to be within a close driving distance, located near their home or office. This is why local SEO is vital to attract patients within your vicinity. Having a...
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How Consumer Data Can Help Your Medical Practice 

Like any other industry, building a great customer experience is essential to retain current customers, differentiate from the competition, and create customer loyalty. The first question you should ask yourself is: How well do you know your customers? Do they...
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Tax Write-Offs and Managing Your Practice’s Financials

Even the most skilled medical professional can feel uncertainty when managing finances. Being so, many medical professionals can fall short of their financial goals due to many important priorities such as their service quality and practice reputation. If reaching your...
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Results from Local Service Ads for Plastic Surgeons

Our team at MedShark Digital has been hard at work launching new Local Service Ads (LSA) for our plastic surgery clients! We are excited to share the results of one of our LSA clients! What Do LSAs Do? Utilizing LSA...
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