Search Engine Optimization – SEO

Most surgeons and practice administrators have an idea of the handful of “vanity” searches they want to rank for on Google, like “[City]+plastic surgeon”.  Yet consumers are using a much wider variety of keywords and phrases when researching and searching for...

For most cosmetic and plastic surgery practices, SEO efforts to show up in Google search results have been frustrating and many practices had all but given up on the prospect of securing page-1 results.  However, Google’s Vicinity Update has given...

[embed]http://www.youtube.com/watch?v=ZKPhBZ8nWjw[/embed] Now that we are in 4th quarter, it is a good time to assess your digital marketing results, costs and budget to plan your 2022 marketing plan, goals and target milestones.  Check out this video course on budgeting strategies...

If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...

It’s no surprise that Google takes into account a number of different factors when determining your place on the search engine results page (SERP). But sometimes even just a few quick and easy updates across your site’s content, metadata, and...

I am updating this recent article to let you know that Google has pushed back its Page Experience Update to June.  This will give practices a little extra time to prepare and leverage this important update.  The original information is...

[embed]https://youtu.be/7XkWfDyneps[/embed] Your practice probably recognizes the need to get positive online reviews. But how can you leverage them once you get them? Positive reviews are your most powerful marketing asset. Check out important consumer research (Podium Healthcare Research) and important...

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...

Internet marketing continues to be increasingly competitive and securing organic exposure in Google search results is getting tougher and tougher. In fact, Google’s 3-pack map listings in search results has pushed down the traditional organic listings and captures more of...

          Years ago, prior to Google, social media, online reviews and the plethora of other internet marketing platforms, practices had limited options to credibly market their services. Most professoinal practices resisted advertising in the Yellow Pages,...