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In healthcare, marketing metrics and performance monitoring are crucial to the success of one’s practice. However, it’s easy to forget that real people are behind these metrics. In healthcare marketing, we call qualitative metrics patient insights, which can be used...

When someone has a medical question or concern, what do they do first? Today, many people turn to the Internet as their first resource for answers and solutions. As such, content marketing for healthcare practices is more important now than...

In the healthcare industry, taking care of patients is the ultimate goal. However, in the digital age, healthcare providers often overlook key ways to achieve this goal. Your medical practice should consider how to serve patients through digital marketing techniques...

There are a wide variety of digital marketing options that may increase traffic to your website, but how do you ensure those visitors turn into patients? To create high-quality traffic, you want to ensure the right people find your website....

Having a marketing strategy is crucial to a practice’s overall plan towards reaching prospective patients. People gather and receive so much information every day, making a well-thought-out visible presence critical to ensure potential consumers notice you. Here are a few...

When people consider plastic surgery, they visit online sites to gain further insight into various surgeons’ work. This includes platforms such as a practice's website, Instagram, Twitter, Facebook, TikTok, or other forms of social media. It’s crucial to keep several...

Search Engine Optimization (SEO) is an incredible tool for any plastic surgeon trying to expand the practice’s online presence. SEO uses organic methods to increase the quality and quantity of traffic to your website and business. SEO strengthens the chances...

In the digital age, companies must utilize strategies to be competitive online. Search engine optimization (SEO) is one way to increase and improve a practice’s online presence. SEO strategies place a company’s website in a favorable position to receive traffic...

Marketing with SEO (Search Engine Optimization) is all about getting your website as highly ranked on Google as possible. This is an excellent way for plastic surgeons to attract potential patients to their practice. Many patients rely on Google and...

Plastic surgery is an incredibly diverse field that offers various services to a far-reaching audience. As a result, SEO is an important marketing tool for plastic surgeons, allowing them to expand their online presence while maintaining a competitive advantage. SEO...