In healthcare, marketing metrics and performance monitoring are crucial to the success of one’s practice. However, it’s easy to forget that real people are behind these metrics. In healthcare marketing, we call qualitative metrics patient insights, which can be used for retargeting clients. By leveraging the digital sphere, you can better analyze patient insights to better meet the needs of potential and current clients.
Finding patient insights isn’t as complicated as some might believe. One way is to dig into patient feedback forms, social media reviews, Google Business Profile, and healthcare review sites. The key is to pay attention to those who have left negative ratings. Look for common trends and insights to improve your patient experience. Another way to find insights is by conducting patient interviews. These are perfect opportunities to hear from patients and ask them questions about their procedures. Three tips to remember when conducting interviews are:
To better analyze patient insights, you should diversify your outreach to reach patients with different backgrounds and medical histories. Your practice can also diversify between long-term and short-term patients, as well as survey newer and older patients.
Patient insights can be used in various ways to optimize your marketing and improve patient experiences. Often, healthcare professionals use these metrics to guide treatment plans and clinical trials. If you’re a physician struggling to apply your patient’s insights, here are a few ideas as to how to put them to use:
If you’re having difficulty navigating patient insights and leveraging them for your marketing strategy, let our team help. Call MedShark Digital today and learn how we can help you achieve your business goals.