Have you recently noticed a drop or major change in your website traffic? There are a multitude of reasons, both external and internal, that may impact your website traffic. On one hand, Google Search Console (GSC) has critical data to...

TikTok has become a non-negotiable platform to engage in for business growth. This app is a dynamic and collaborative way to connect with your business’s audience, drive sales, and increase overall engagement. With approximately 1.04 billion monthly users around the...

The health and wellness industry has seen significant growth, but the challenge of standing out remains. To effectively reach audiences, brands need to adopt a multi-faceted marketing approach that combines education, community, personalization, and storytelling. Educational Content Blog posts, video...

The fast-evolving world of search engine optimization (SEO) tempts both experts and beginners to optimize their websites based on numerical metrics from various SEO tools. This approach often stems from a desire for quick improvements in rankings and traffic—a quest...

A recent study by Andrew McLeod suggested a notable connection between Core Web Vitals and search engine rankings. However, Google’s Search Advocate, John Mueller, has provided some clarity on this relationship. While Core Web Vitals are indeed part of Google’s...

While Domain Authority (DA) has traditionally been the go-to metric for assessing link quality, it often falls short of reflecting a website’s true performance in terms of traffic and rankings. Many sites boasting high DA scores fail to deliver actual...

In August 2024, a landmark court ruling found that Google had illegally maintained its monopoly through exclusive deals, notably with Apple, to secure its position as the default search engine on various devices. This decision sparked significant interest, especially given...

Businesses are increasingly experiencing sudden and unexplained removals of Google reviews. In the past, the occasional review disappearing was not unusual, but now many companies are noticing numerous positive reviews vanishing at an alarming rate. What’s more, this trend doesn’t...

More than half of medical patients will use search engines, such as Google, to research details and reviews on healthcare providers before booking an appointment. Because of this, digital marketing for medical practices has become crucial for those in the...

The medical field is now as competitive as ever when it comes to marketing. Before patients even consider booking an appointment, they dive deep into learning about your practice through the internet. Something from your practice needs to draw them...