Google Business Profile Tests Cross-Posting Feature for Multi-Location Medical Practices

Google is experimenting with a new time-saving feature in Google Business Profile (GBP) that could be a game-changer for medical practices operating across multiple locations. This update enables practice managers to share a single post across multiple profiles, simplifying the process of maintaining consistent messaging while saving valuable time.

What’s Being Tested?

According to early reports, when you publish an update to one GBP profile, a “Copy post” dialog appears with the message: “Copy the update to other profiles you manage.”

It then displays a checklist of your other office locations, allowing you to choose where else the same update should appear. Whether you’re announcing a new service, a holiday closure, or a patient education post, this feature could help ensure uniform communication across your entire practice network.

Why This Matters for Healthcare Providers

Managing GBP updates across multiple clinic locations can be repetitive and time-consuming. This new feature could simplify that process, enabling you to:

• Maintain consistent branding and messaging across all offices
• Streamline local SEO efforts by keeping content fresh and aligned
• Reduce manual workload when posting identical updates

That said, relevance still matters make sure each update applies to all selected locations before cross-posting.

How to Know If You Have Access

To check whether your practice is included in the test:

• Post a standard update to one Google Business Profile.
• If you’re part of the test group, a “Copy post” window will appear immediately after, displaying other profiles you manage.

If you don’t see this option yet, you’re not alone. Google often rolls out features in phases. Make sure all your practice locations are under the same Google account and that the correct user permissions are in place.

What’s Next?

If the test proves successful, Google may introduce more features, such as:

• Scheduled cross-posting
• Post-type limitations
• Enhanced administrative controls for larger medical groups

Until then, it’s wise to continue monitoring updates manually while preparing your team to adapt once cross-posting becomes widely available.

Let MedShark Digital Simplify Your Multi-Location SEO

At MedShark Digital, we help multi-location healthcare practices build and maintain strong local visibility across every office. From managing your GBP listings to crafting location-specific content strategies, we stay ahead of the latest updates, so you don’t have to. Reach out to MedShark Digital and let’s elevate your digital presence together.