Google December 2024 Spam Update
As 2024 concludes, Google has introduced one final major algorithm update: the December 2024 spam update. Coming just one day after the December core update, this rollout underscores Google’s ongoing efforts to enhance search quality by targeting spam and low-quality...
Google’s November Core Update: Key Insights from Millions of Queries
The November Core Update has brought significant changes to Google’s search algorithm, creating notable impacts on website rankings and visibility. Like previous updates, this adjustment has prompted SEO professionals and site owners to analyze how it affects search results and...
Google’s Updated Site Reputation Abuse Policy: What It Means for Content Management
Google’s recent update to its site reputation abuse policy introduces stricter guidelines on how first-party involvement in third-party content is handled. This move is designed to curb manipulative practices like parasite SEO, where external content is used to artificially inflate...
Google Warns Against Relying on SEO Tool Metrics: No Shortcuts to Success
The fast-evolving world of search engine optimization (SEO) tempts both experts and beginners to optimize their websites based on numerical metrics from various SEO tools. This approach often stems from a desire for quick improvements in rankings and traffic—a quest...
Google’s Antitrust Case: Implications for SEO and the Future of Search Competition
In August 2024, a landmark court ruling found that Google had illegally maintained its monopoly through exclusive deals, notably with Apple, to secure its position as the default search engine on various devices. This decision sparked significant interest, especially given...
Google Review Removals on the Rise: Analyzing the Latest Trends
Businesses are increasingly experiencing sudden and unexplained removals of Google reviews. In the past, the occasional review disappearing was not unusual, but now many companies are noticing numerous positive reviews vanishing at an alarming rate. What’s more, this trend doesn’t...
Understanding Google Traffic Fluctuations: When to Stay Calm
Monitoring your website’s traffic can sometimes feel like watching stock market swings—those sudden rises and falls can be nerve-wracking for anyone relying on online visibility. If you manage a website, significant changes in traffic might cause concern about its health....
Understanding Google’s Enhanced Lead Dispute Process for Local Service Ads
In July 2024, Google introduced a significant update to its Local Service Ads platform, launching an automated system for disputing leads. This system, powered by advanced machine learning technology, aims to streamline the lead dispute process for advertisers. Google has...
Google AI Overviews Expands With New Citations, Links, and Features
Google has been actively enhancing its AI Overviews toolkit, now expanding its availability to the UK, India, Japan, Indonesia, Mexico, and Brazil. This expansion is not just about broadening access to technology; it’s about customizing the user experience. By incorporating...
Google Resolves Search Ranking Bug Affecting SEO Community
Google recently addressed a significant search ranking bug that had disrupted the SEO community for several days. The issue, which surfaced during the August 2024 core update deployment, impacted a large portion of search results. Google acknowledged the problem and...
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A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...
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