Cheers To 2025! New Year, New Google Search

hands on a keyboard

Happy New Year from the MedShark team!

This 2025, we are excited for some major changes coming to Google search. Whether you are an owner of a website or simply navigating Google search as a user, it is important to stay up to date on these changes.

These are expected to be some of the biggest, most profound changes to Google search since the rise of generative AI in 2022. Read about what is coming and ensure you are ready for the differences coming to your search habits in 2025.

Expansion Of Google’s Bandwidth

With recent developments in both AI technology and search engine capabilities, Google is expecting significant advancements in Google search’s ability to answer highly complex queries.

Google has focused on adding AI functionality to search, leading to a level of Search in 2025 that is more powerful than Google search has ever been. With added levels of AI, users can search complex questions and receive reliable Google search responses.

Thoughts From Google’s CEO

Google’s CEO, Sundar Pichai, shared his thoughts on the updates in a recent interview. He said “you’ll be surprised even early in 2025 the kind of newer things search can do compared to where it is today.”

Before 2025, Google search has had quality gaps because of its dependence on transformers. With Google building new transformers, search will have both improvements to overall quality and language understanding.

In his interview, Pichai recognized the potential for future governmental regulation on AI usage. He affirmed that Google is prepared to follow such regulations to ensure there is a fair use of AI technology within Google’s search updates.

What Do These Changes Mean For Me?

Moving into 2025, content creation will need to adapt to the changing Google search structure and functionality.

As it has already been, Google’s search algorithm will continue to focus on providing quality, relevant search results to user queries. With improvements to Google’s search capabilities, there will also be improvements to the search’s ability to determine which content is credible, relevant, and original.

So, search rankings may continue to be volatile throughout the 2025 updates. To remain a high-ranking search result, it will be important to create content that prioritizes your users’ needs and incorporates highly relevant, quality information.

At MedShark Digital, our team of content specialists are ready to take on the challenge of learning and adapting to Google’s updated search in 2025. We pride ourselves on being highly informed and up-to-date on recent content and SEO trends and are ready to help our clients have an effective consumer reach. Reach out today to learn more.