Google’s June 2025 Core Update Rollout Is Now Complete: What It Means for Medical Practices
Google has wrapped up the rollout of its significant June 2025 core update on July 17th, completing the process over the course of 16 days. First announced on June 30th, Google referred to this update as a standard refresh, in...
Navigating AI Mode Traffic in Google Search Console
Google has made a quiet but impactful update to its Search Console—AI Mode traffic is now integrated directly into your Performance report data. This means metrics like clicks, impressions, and positions from Google’s AI-powered search results are now combined with...
Google AI Mode: What It Means for Your Business
After a three-week wait following its reveal at Google I/O, AI Mode is now available to all U.S. users. This is no ordinary update—it’s a complete overhaul of how Google processes search queries. Gone are the days of simple keyword-based...
Google Ads Shifts Gears: AI Introduced and Search Gets a Makeover
Not long ago, landing the #1 spot on Google search felt like striking gold. But with the explosion of AI technologies since late 2022, those familiar digital marketing rules are quickly becoming outdated. In 2024, Google introduced “AI Overviews”—AI-generated summaries...
SEO in the AI Era: What Medical Professionals Need to Know Now
Since the AI boom of 2022, the digital marketing landscape has undergone significant transformation, and over the past year, these changes have accelerated. Google, once the undisputed king of search, is now reimagining how users discover information online. For plastic...
Google’s Latest Update Zeros In on Fake Expertise: What Medical Professionals Need to Know
Google has made another important move in its mission to clean up search results—and this time, it's aiming directly at inauthentic, misleading content. With its latest update to the Search Quality Raters Guidelines (QRG), the focus is squarely on cracking...
Understanding Google AI Overviews (AIOs)
Google AI Overviews (formerly known as Search Generative Experiences) are AI-generated answers that now sit above organic search results. They provide users with quick summaries pulled from multiple sources, often answering questions without requiring a click to a website. How...
Google Maps Deploys Global AI Tools to Combat Fake Reviews
Online reviews have become one of the most powerful trust signals in digital marketing, shaping where consumers eat, shop, and seek services. Yet the surge of fake reviews—often planted to boost visibility or sabotage competitors—has undermined confidence in platforms like...
How Google’s AI Overviews Are Changing Online Search—and What It Means for Medical Professionals
As digital technology evolves, so too do the tools patients and healthcare professionals use to find information online. Google’s latest innovation, the Search Generative Experience (SGE), introduces AI Overviews—automated summaries displayed at the top of search engine results pages. These...
Deep Pages Drive AI Citations: 82% of Google AI Overviews Pull from Non-Homepage Content
A recent analysis by BrightEdge has highlighted a major shift in how Google’s AI Overviews source content—82% of citations now link to deep internal pages rather than homepages. This development marks a pivotal change in the structure of search visibility,...
[MedShark] is always available and responsive. They have helped improve our website layout and SEO rankings and I recommend MedShark for a Plastic Surgery and Med Spa practice. Bill is available if I need him and Julia - our Account...
MedShark has done an amazing job for my two dental offices! Jonnie and Cole have great expertise and knowledge and truly took care of my companies, like it’s their own! Really recommend them highly! Thank you, and cannot wait to...
What I love about MedShark is their ability to execute in a timely manner. When I request an edit to our website, it is up within a couple days! Sara is the strategist supporting our account and I appreciate that...
My account manager Julia is spectacular! I am very very particular and they take great effort to make things look perfect. They are also extremely good at helping to explain the ever-changing process of SEO and web design.
A great friend, Bill Fukui introduced me to BluShark and MedShark. Thank you Bill! My experience has been mostly through John (head of client success). We have a common client that they have helped. John is so responsive and helpful....
Redoing a website is never easy, but John and Bill have more than exceeded my expectations. John’s weekly communication kept the project moving forward. When I would “change my mind” and decide on a different direction, he never blinked…he just...
The team at MedShark has been very good to work with. They deliver work product on time, work with you to develop your unique voice/brand, are always available, and have keen insight into helping your practice grow. They are on...
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