Google News

Google Business Profile is one of the most important tools medical practices use to manage their online reputation, connect with prospective patients, and improve local search visibility. When something appears wrong with a practice's reviews or profile information, it can...

Google has introduced a new Collected Info section within Google Business Profile, giving business owners greater visibility into information Google has gathered about their organization from various sources. More importantly, this feature allows owners to review and remove certain pieces...

Google has introduced a new level of transparency to its review moderation process by notifying users when one of their Google Maps reviews has been removed. The email explains that the review may have violated Google's content policies and allows...

Google has announced that Local Services Ads (LSAs) will eventually transition into a specialized version of Performance Max campaigns within Google Ads. For medical practices that rely on Local Services Ads to generate patient inquiries, appointment requests, and phone calls,...

Google has officially completed the rollout of its June 2026 Spam Update, one of the latest refinements to its search algorithms designed to improve the quality of search results by identifying and reducing spam across the web. The update began...

For years, healthcare practices investing in local SEO have faced a common reporting challenge: Google Business Profile activity and website analytics were tracked separately. A potential patient could call a practice, request directions, or visit a website from Google Search...

Search engines are constantly evolving, and even small algorithm updates can influence how healthcare practices appear online. Changes to Google’s ranking systems can impact website visibility, organic traffic, patient inquiries, and overall digital marketing performance. The Google May 2026 Core...

Search rankings are constantly evolving, and for plastic surgeons, even small shifts can impact online visibility, patient inquiries, and overall practice growth. Google officially began rolling out its March 2026 core update at 2:00 AM PT on March 27, introducing...

Google has introduced updated review policies that directly affect how plastic surgery practices request and manage patient feedback. The new guidelines make one thing clear: practices can no longer pressure staff to generate reviews or encourage feedback that highlights specific...

Google Maps is intensifying its efforts to eliminate fake reviews and misleading business profiles, and for plastic surgeons, this shift can have a direct impact on patient trust and consultation volume. In its latest safety update, Google reported blocking hundreds...