Google Business Profile Tests Cross-Posting Feature for Multi-Location Medical Practices
Google is experimenting with a new time-saving feature in Google Business Profile (GBP) that could be a game-changer for medical practices operating across multiple locations. This update enables practice managers to share a single post across multiple profiles, simplifying the...
Google’s New Voice Search Technology: What Medical Professionals Should Know
Google has rolled out a major update to its voice search engine, and it’s poised to change how patients find medical information online. The new system, called Speech-to-Retrieval (S2R), utilizes artificial intelligence to interpret spoken queries and directly connect them...
Federal Court Curbs Google’s Search Dominance, Without a Breakup
A recent federal court ruling has delivered a significant blow to Google’s search engine dominance without requiring a corporate breakup. While Google will retain ownership of its core platforms like Chrome and Android, the company must dismantle its exclusive default...
Google Launches August 2025 Spam Update
Google has initiated its August 2025 spam update, marking the first spam-related algorithm change in over eight months. This update follows the June 2025 core update and represents Google's continued effort to improve the quality of its search results by...
Google’s June 2025 Core Update Rollout Is Now Complete: What It Means for Medical Practices
Google has wrapped up the rollout of its significant June 2025 core update on July 17th, completing the process over the course of 16 days. First announced on June 30th, Google referred to this update as a standard refresh, in...
Navigating AI Mode Traffic in Google Search Console
Google has made a quiet but impactful update to its Search Console—AI Mode traffic is now integrated directly into your Performance report data. This means metrics like clicks, impressions, and positions from Google’s AI-powered search results are now combined with...
Google AI Mode: What It Means for Your Business
After a three-week wait following its reveal at Google I/O, AI Mode is now available to all U.S. users. This is no ordinary update—it’s a complete overhaul of how Google processes search queries. Gone are the days of simple keyword-based...
Google Ads Shifts Gears: AI Introduced and Search Gets a Makeover
Not long ago, landing the #1 spot on Google search felt like striking gold. But with the explosion of AI technologies since late 2022, those familiar digital marketing rules are quickly becoming outdated. In 2024, Google introduced “AI Overviews”—AI-generated summaries...
SEO in the AI Era: What Medical Professionals Need to Know Now
Since the AI boom of 2022, the digital marketing landscape has undergone significant transformation, and over the past year, these changes have accelerated. Google, once the undisputed king of search, is now reimagining how users discover information online. For plastic...
Google’s Latest Update Zeros In on Fake Expertise: What Medical Professionals Need to Know
Google has made another important move in its mission to clean up search results—and this time, it's aiming directly at inauthentic, misleading content. With its latest update to the Search Quality Raters Guidelines (QRG), the focus is squarely on cracking...