Google is transforming how patients interact with search, and the latest change could significantly affect how people find your medical practice online. With the global rollout of AI Overviews powered by Gemini 3, Google is now moving users into “AI...

Online reviews are a vital part of any medical practice’s digital footprint. For physicians, surgeons, and other healthcare professionals, patient testimonials can significantly impact trust and visibility. But when patients want to share feedback about personal or sensitive health experiences,...

ChatGPT has stood out among digital tools for offering clean, interruption-free answers, something healthcare professionals appreciate in a world full of noisy, ad-saturated platforms. But that experience is starting to evolve. OpenAI has announced that advertisements will begin appearing for...

Online reviews now play a major role in how patients choose healthcare providers in the US. A single review can influence appointment decisions, trust, and even how a practice appears in local search results. Recently, however, many medical practices have...

Search visibility across the US is shifting once again, and many medical practices are already noticing movement in their organic traffic. Google’s December 2025 core update marks the third major algorithm change this year and the fourth confirmed update overall...

Local search is evolving faster than most medical practices realize. The playbook that worked even a year or two ago — strong map rankings, steady reviews, and frequent posts — no longer guarantees patient visibility or appointment requests. A clinic...

Google is rolling out several new features in Google Maps designed to help users find and evaluate local businesses, including medical practices such as plastic surgery clinics. These changes could directly impact how potential patients discover and choose your practice....

Search is evolving. With the rise of AI-generated responses in Google AI Overviews, ChatGPT, Bing Copilot, and other platforms, traditional SEO is no longer the sole strategy for visibility. Enter Generative Engine Optimization (GEO), an emerging discipline built on classic...

For more than a decade, Google’s John Mueller has repeated one critical piece of SEO advice: consistency matters most. In 2025, he reiterated this on Bluesky, stating, “Consistency is the biggest technical SEO factor.” It might sound simple, but for...

Google is continuing its expansion of AI-powered search features, and the latest update could significantly change how prospective patients discover and engage with plastic surgery practices. Robby Stein from Google recently announced that the platform is testing a feature that...