A recent federal court ruling has delivered a significant blow to Google’s search engine dominance without requiring a corporate breakup. While Google will retain ownership of its core platforms like Chrome and Android, the company must dismantle its exclusive default...

Whether you have experience running Pay-Per-Click (PPC) ad campaigns or not, it is important to recognize that Cost-Per-Click (CPC) is not always consistent. One day, a click could cost just a few cents, while the next, it could jump to...

The demand for plastic surgery procedures has significantly increased in recent years as more people seek both surgical and non-surgical enhancements. The spike in demand has led to competition among different plastic surgery clinics as they are trying to attract...

The rise of generative AI platforms like ChatGPT, Gemini, and Perplexity is reshaping how people search for health information. While these tools are increasingly used to summarize topics and streamline research, Google remains the most trusted starting point. A recent...

The digital landscape is evolving quickly. Over the past month, websites have seen a 52% drop in referral traffic from ChatGPT, a trend now gaining attention across the SEO community. While this decline may seem concerning at first glance, it...

Google is streamlining its approach to trust indicators within Local Services Ads (LSAs). Beginning October 2025, Google will retire its multiple trust badge programs, such as Google Guaranteed and Google Screened, and replace them with a single, comprehensive designation: the...

Google has initiated its August 2025 spam update, marking the first spam-related algorithm change in over eight months. This update follows the June 2025 core update and represents Google's continued effort to improve the quality of its search results by...

AI is revolutionizing how we create content, with chatbots generating text at unprecedented speeds and algorithms changing how we find information online. But does that mean SEO is becoming obsolete for medical practices? According to Google’s John Mueller, the answer...

Google has wrapped up the rollout of its significant June 2025 core update on July 17th, completing the process over the course of 16 days. First announced on June 30th, Google referred to this update as a standard refresh, in...

AI-driven search engines have evolved to prioritize credibility over traditional SEO tricks. Today, AI models focus on recognizing trusted sources and treating brand mentions as signals of authority. For medical practices, this means that when your name appears on reputable...