In the current technology era, it’s safe to assume the majority of your potential clients are researching online before making any plastic surgery decisions. Potential clients will browse Google by searching a few words like “plastic surgery in my area” and clicking the first couple of sites that pop up. The question that plastic surgeons should therefore be asking is, how do I become the top Google search? Search engine optimization (SEO) is the answer for expanding your plastic surgery practice and making sure your practice is listed at the top of Google results.
Search engine optimization is a method for increasing the quantity and quality of website traffic through organic (non-paid) search engine results. Search engines consider many factors to determine the best matches for someone’s search query. Namely, search engine bots crawl and index pages on websites to analyze keywords, unique content, and accuracy. Although paid advertising and social media are great for generating traffic to your practice, most online traffic is controlled by search engines.
All practice surgery practices want to have the first visited website for specific plastic surgery terms like tummy tuck surgery. With a comprehensive SEO strategy, you can beat your competitors by building brand awareness, ranking your content in the top search results, earning valuable backlinks, and driving traffic to dedicated blog posts. For example, suppose your blog on tummy tucks is ranked highly on search engines. In that case, you can enrich that page with information about your services and links to other pages, hopefully converting site visitors to clients.
Getting started with an SEO strategy doesn’t have to be complicated. Focusing on technical SEO is a great start. This involves site speed optimizations, site security, and structured data markup. You should also start by concentrating on creating informative content such as site pages and blog posts. Make sure your content is organized in a comprehensible structure on your website for easy user navigation.
The last area of focus is off-page SEO, which involves listings, citations, and link buildings. By leveraging these three things, SEO can bring in new leads and boost your presence on the web. Our SEO marketing firm is here to help you achieve this. At MedShark Digital, we work hand-in-hand with our elective medical providers to help highlight your practice’s personality and brand. Contact us today to learn how we can expand your plastic surgery practice through SEO.