Plastic surgery SEO is an essential marketing strategy for businesses to rank higher in search engines, increase their exposure, and target a highly-quality audience that demonstrates interest and intent.
SEO, or search engine optimization, allows Google to understand the purpose of your site or key pages. SEO strategies can help communicate to Google the value of your content for individuals interested in breast augmentation, liposuction, or other plastic surgery-related topics. SEO allows search engines to elevate your site in search results for those researching services and comparing providers.
When your SEO is effective, your site will likely rank on the first page, drastically increasing your exposure.
Many SEO strategies can grow your patient base, beginning by optimizing your website. Your website should feature significant information clients may be interested in—for example, “What to Expect,” “Surgical and Technology Options,” frequently asked questions pages, and before and after photos.
Be sure to optimize your website for multiple devices, as the majority of consumers search and view plastic surgery websites through their phones. In fact, Google takes a mobile-first assessment of your website performance, so you’ll want to ensure your site is loading quickly on a mobile device. Google Consumer research indicates that 53% of mobile visitors will leave a page if it takes longer than three seconds to load. According to Portant, conversion rates drop by 4.42% with each passing second it takes a page to load.
Additionally, uploading blogs and adding new pages to your website can be incredibly helpful. When done strategically, these new content assets can provide visiting users with relevant information and increase the scope of searched keywords and phrases, as well as the number of links to other websites and pages on your site. These links help build your company’s authority in the eyes of Google. However, when creating blogs and new pages, it’s important that you include a call to action and provide multiple opportunities for visitors to interact with your site.
Determining which keywords are most searched for is an important part of a plastic surgery SEO strategy. Once you’ve researched relevant keywords, utilize them in all aspects of your site. This is an ongoing process of any SEO strategy, as these keywords may change frequently.
SEO doesn’t end with your site. Your company should also integrate social media platforms such as Instagram, Facebook, LinkedIn, and Youtube into your SEO strategies. This includes leveraging your social media audience to promote key and new website content and blogs through links.
If you want to widen your exposure and get ahead of the plastic surgery game, consult MedShark Digital about SEO strategies. Contact our office to get started today.