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If you are like most practices, you are making website updates or redesigning your website to make improvements, but do not spend nearly enough time doing it within a mobile view. In most medical practices, most of the traffic is...

In 2019, the White House published an executive order requiring hospitals provide price transparency (Price Transparency Rule).  That went into effect in January 2021.  This means that hospitals are required to make public via the Internet and their website a...

Generating high-quality traffic to your website continues to be more competitive and increasingly expensive.  However, lowering your exposure costs will not increase your ROI; it will just reduce your exposure and opportunities. The biggest key to lowering your cost per...

Some of the biggest lessons we learned from marketing in 2020 were that your marketing plans need to keep your practice focused and disciplined, but they also must be adaptable to sudden changes and events.  It also pointed out how...

The impact of the pandemic has changed how you market to Millenials, and almost every strategy is driven by the internet and moble.  And regardless of the marketing platform or strategy, the vast majority of prospects will funnel to your...