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TikTok has become a non-negotiable platform to engage in for business growth. This app is a dynamic and collaborative way to connect with your business’s audience, drive sales, and increase overall engagement. With approximately 1.04 billion monthly users around the globe, leveraging TikTok to promote and share your business is an undeniable opportunity. Brands that understand how to use TikTok and provide the unique content that its users want can achieve and exceed their marketing and business goals. To optimize your utilization of TikTok, consider the following important statistics about the app.
According to a study conducted by Statista, 24% of marketers state that out of all the social media platforms, TikTok has the highest marketing ROI. Considering the increasing preference in short-form content, TikTok is a highly profitable place where you can interact with your audience and provide content that your audience wants to see.
About 78% of TikTok users have said that they have purchased a product after seeing it advertised by creators they follow on TikTok. Influencers and content creators significantly influence consumer choices, so teaming up with them can be an effective way to increase your brand’s visibility and drive sales.
According to RivalIQ, TikTok has a median engagement rate of 2.63% as of 2023. This rate is significantly higher than other social platforms, meaning that it is a great place to engage with your audience.
Most users on TikTok (55%) in the US are between 18 and 34 years old. Also, 55% of weekly TikTok users are female, while 45% are male, according to Industry Drive. Understanding these demographics, as well as the specific demographics of your viewers, can help you tailor your content to your audience to boost engagement.
TikTok has about 170 million monthly active users in the U.S., according to TikTok CEO, Shou Chew. This represents an increase in 20 million users since February 2023, highlighting the rapid growth of the app and its strong presence in the U.S.
Considering TikTok’s high ROI, high engagement rates, and high likelihood of users purchasing products they find on the app, it is a crucial platform for businesses that are aiming to increase their sales and improve brand visibility.
