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Decade after decade, Google has remained the global market leader in search engines and a tech industry titan. In recent years, Google has begun to earn a reputation for its powerful new tools that are transforming the business landscape. There are many available, and each offers different perks, so how do you determine which ones are best for your business needs?
Here is a breakdown of six tools we think are helpful to have for achieving your business goals.
GA4 is the absolute baseline marketing tool that every business needs to have and understand. In its recent upgrade from the old Universal Analytics, GA4 now has enhanced analytics features such as real-time reporting on website data and AI-powered insights. GA4 offers modern businesses everything needed to understand their users and how to stay ahead of the competition. Being an analytics expert is also not required; GA4 is intuitive enough for you to adapt and learn as you go.
GA4 allows businesses to:
A brand-new tool by Google announced in March of 2024; Meridian is an open-source marketing mix model (MMM) to help businesses overcome critical measurement challenges. The tool is currently only offered in a limited trial access format but will be made more available in the future. Marketing mix models are designed to calculate the effectiveness of your marketing campaigns and determine how much to put in your marketing spend. Meridian, once launched in full capacity, would make many things much easier, including:
Google’s new version of BARD and the answer to OpenAI’s ChatGPT, Gemini, is Google’s state-of-the-art open-source AI model. Its new upgraded premium version, Gemini 1.5, is one of the most advanced language learning models available. Some of the benefits Gemini can offer to businesses include:
If Google Gemini or the AI tools provided by Google seem too daunting, don’t worry. Google has released an online space where you can experiment and learn the AI tools of both the present and the future. This tool is called Google Labs, and it’s an exclusive hub where you can test out all of Google’s advancements and AI features.
Another essential tool for your business is having a Google Business Profile. 76% of all users use a local search before heading to visit a business in person, meaning if they can’t see your business towards the top of the search, you won’t be seen. This profile through Google enables your business to come straight to the top of search results as well as on Google Maps. The profile is also free and enables its users to manage and promote their business online and enhance their visibility on Google search and in maps. Google Business Profiles can assist in:
Whether you have run advertising campaigns before or not with your business, Google Ads Editor is an invaluable tool. It makes modifying all your running ad campaigns seamless and easy. It requires downloading it on a computer or laptop, which is done to help users make updates if they have lost internet access. Some of the perks of Google Ad’s editor include:
Google has a multitude of powerful tools, but the listed tools remain at the forefront for any business owner looking to enhance their prospects and advance their marketing efforts. To learn more about these details and to incorporate an individualized approach to achieving your business’s goals in the short and long term, connect with our team of digital marketing professionals at MedShark Digital.