Cosmetic and plastic surgery are competitive industries where effective advertising is paramount to success. The best way to stand out to potential clients is to make your site easy to find and ensure it is shown to the right people. That’s where search engine optimization (SEO) comes in.
SEO ensures that Google knows to show your practice to those looking for the services you offer in your location. Google’s algorithm uses bots to prioritize different websites in search results. Keywords help the bots know which ones to show on the search engine results page (SERP) based on people’s search queries.
People frequently start their plastic surgery search with high-level, general queries such as “best plastic surgeon near me.” Your website should include these and similar terms throughout various posts and content pages in order to rank well. Potential customers are more likely to visit your page if you appear at the top of the SERP.
Additionally, referencing your location numerous times throughout your website helps searchers in your area find you. If your site appears in searches for a surgeon in New York, but you are based in Dallas, those leads will generate fewer clients.
Brainstorming the questions that people may ask about your services can also generate quality keywords. Potential customers often wonder about specific types of surgery, costs, timelines, and certifications or qualifications. An easy way to organically include these words is to provide accurate, quality answers to these questions that you know potential clients are asking.
For example, a blog explaining the timeline of a type of surgery could include how long it takes to complete, how long the healing process takes on average, what to avoid while healing, or ways to speed up recovery. This way, you cover various questions regarding the timeline and recovery for a plastic surgery procedure and encourage anyone seeking those answers to stay on your page.
So why not just include a list of keywords, and skip the process of writing content? For one, Google recognizes how long people stay on your page. The longer they stay, the higher your page and site will rank for similar searches. On the other hand, duplicate content or keywords without context will flag your site as spam and push it out of search results.
Our SEO experts at MedShark Digital have the knowledge and experience to move your site to the top of search results for sustainable, reliable, and efficient marketing. We go beyond traditional marketing with innovative digital advertising solutions. Call us today for more information.