Search engine optimization is critical for the long-term success of your plastic surgery practice. Search engine optimization (SEO) is the process of improving organic traffic and rankings on a search for your site. This involves targeting keywords, maintaining local search content, and creating high-quality content.
SEO is the connector between a practice and someone looking for a plastic surgeon. When someone types in “plastic surgeons near me,” SEO ensures that your firm pops up at the top of the page over other plastic surgeons. Beyond visibility, this also lends credibility and trustworthiness to your business.
There are countless benefits of SEO for plastic surgery; SEO helps surgeons attract higher-quality leads, outrank competitors, boost website conversations, and increase online visibility. But how can a surgeon reap these benefits? Here are a couple of SEO strategies to help grow your rankings.
Today, most people research on mobile devices rather than desktops. Google’s algorithm is also known to bump mobile-friendly sites above others in search engine results. What is a mobile-friendly site? A mobile-friendly site is when consumers can easily use your website on a mobile device. Google recognizes layout issues, uncommon software (ex. Flash), readability/font issues, scrolling, navigation/link problems.
When people are looking for a plastic surgeon, they usually look for one in their local area. It is essential to work the name of your location, such as the city, into the content on your websites. You can add the region or city in title tags, descriptions, and even photo file names.
Potential patients search for information for months and even years before getting plastic surgery. Surgeons can aid in customers’ decisions by posting content like before and after photos of cosmetic procedures, the pros and cons of surgery, and commonly searched FAQ pages.
Content comes in many forms, including blogs, YouTube videos, and social media posts. When a person has a plastic surgery question, they will type the inquiry into the search bar—hopefully, your content with the answers to that question will show up high on the search engine results page. As for YouTube, your published videos can include plastic surgery keywords to help them rank at the top of search results. It’s also a good idea to link your website in any description you create.
Lastly, having a solid social media presence on all your accounts, such as Instagram and Facebook, is essential. Images of your work are crucial, especially for plastic surgery practices. Social media is also free—think of this as free advertising.
Guessing the plastic surgery keywords that people in your area are looking for might seem easy, but this is often an inefficient strategy. Rather than wasting your time, let a reputable plastic surgery SEO company research keywords for you. Keyword research and data will yield the highest results in organic traffic.
Optimizing your site for search engines is a never-ending process. SEO is constantly changing, and it’s essential to stay up-to-date with keywords by completing monthly analyses.
At MedShark Digital, we help with marketing for medical practices. We understand how competitive the cosmetic surgery landscape can be and work closely with our clients to ensure their plastic surgery brands stand out among the rest. We offer superior SEO strategies and results by keeping ahead of the latest trends. Contact MedShark Digital today for more information.