Can Facebook Ads Boost Your Medical Practice?
Yes! Social media marketing has revolutionized how businesses promote their products and services. In just a couple of minutes, business owners can create a Facebook Ads account and then leverage these ad services to disperse their content to the right audience. If your medical practice struggles to gain conversions online, Facebook Ads may be worth looking into.
What Are Facebook Ads?
Facebook Ads allow you to promote your business in targeted ways. Whether you’re looking to gain more traffic for a specific page on your website, a post you’ve shared, or the website itself, this platform pushes your content to the appropriate audience and location.
Facebook allows you to customize the pool of people who will see your content based on your company’s demographics and geographics. Whether your medical practice is in New York or California, Facebook Ads enable you to market within a specific radius or zip code. Your practice is more likely to drive accurate results when leveraging these customizable tactics.
Helpful Strategies to Market Your Practice
To make the most out of Facebook Ads, follow these three steps.
1. Utilize Facebook Video Ads
Video ads generate high conversions at a low cost. Adding a testimonial of a patient raving about their doctor will influence others to book their own consultation.
2. Highlight Valuable Content
If you want consumers to click on your ads, offer valuable information. This could include the practice’s key services or a link to the website’s FAQ page.
3. Break Up Ads for Different Audiences
Not all pages of your website are meant for the same patient. Instead of posting multiple ads tailored to the same target audience, break up who can see which ad. This can generate more reliable clicks, which in turn will help build your customer base.
Learn More About Facebook Ads for Medical Practices
While setting up your ads account may not take long, it’s easy to make initial mistakes. Avoid wasting time and money by connecting with a marketing agency that specializes in organic and paid promotion. Call MedShark Digital today and learn how we can assist you in setting up your account!