In the digital age, companies must utilize strategies to be competitive online. Search engine optimization (SEO) is one way to increase and improve a practice’s online presence. SEO strategies place a company’s website in a favorable position to receive traffic through organic searches. While the concept can sound difficult, there are some easy ways to implement SEO for your medical practice.
Make sure your website is both aesthetic and easy to use. Use simple designs with strategic white space to keep users’ attention without overwhelming them. Keep advertisements to a minimum.
To optimize your practice’s website, try to put yourself in the patient’s shoes. What would a patient type into a search engine to find your service? Think of both broad and specific words and phrases. For example, a plastic surgery practice may want to include the phrase “Med Spa” instead of “Non-Surgical Service” somewhere on their website if they offer these services.
Blogs and reviews are forms of content that can be beneficial in optimizing a website. Long-form blog content has proven successful in generating traffic and engagement. New and interesting content will attract potential customers and keep them on your website for longer.
Today, many people turn to the Internet to search for medical practices. They also rely on online reviews when choosing clinics and surgeons. Use reviews to your advantage by making them accessible on your website.
SEO is a constant cycle of trial and improvement. It is important to analyze certain data to learn what is working and what has room for improvement. Bounce rate is one data point to examine. This is the percentage of users that visit a single page on your website and leave rather than clicking on other pages. Average time on page and page loading speed are two other useful data points to review for SEO. These aspects of your website can impact your ranking on Google’s search results.
The strategies listed above are crucial in elevating your practice’s website. Contact us for more specific SEO information and advice for your medical practice. We can help determine a strategy tailored to your goals and simplify the process of implementing SEO for your site.