MSD Insider  0:00  

Welcome to Med Shark Insider with Bill Fukui, your expert host on all things medical marketing and SEO.

 

Bill Fukui  0:08  

Everybody, I want to welcome you to another episode of Med Sharks Insider, and today we’re interviewing really a resource for practices that many times gets overlooked, or they don’t think too much into, and that’s it. Comes to financing, right? And today I have as our guest Yehuda Matar, and he is the Chief Business Officer for Ottri. Welcome.

 

Yehuda Matar  0:39  

Thank you, Bill. Happy to be here. Thank you for having me.

 

Bill Fukui  0:43  

Yeah, no, it’s my pleasure. We met fairly recently at the Esthetic Society meeting, correct? And, and we had some really not just good conversation, but even previously, I want my audience to learn more about about Ottri and about you, because I think all of this kind of stuff is financing – they all just kind of lump together, and then it’s not on their radar a lot of times, and I think there’s a lot of missed opportunities. So that’s what I want to uncover today, right. So, do me a favor, and just tell me a little bit about yourself. Give me a little bit of background on who you are, how you got to where you are, etc.

 

Yehuda Matar  1:32  

Happily, and so the name Yuda or Yehuda, as you said, I tell people it’s like Yoda with a U, and regarding our, our meeting at the Aesthetic Meet, I don’t know how many of your listeners know that you’re a MacGyver, and you helped fix our, our booth. They probably know you’re a very good person, but you’re also very capable of your hands. So just wanted to shout out and thank you again for that.

 

Bill Fukui  2:04  

Good time, we had a good time. It was productive

 

Yehuda Matar  2:07  

indeed. Definitely, I recommend. Yeah, so about me, I began my career in tourism. Actually, I took people around Israel, my homeland, for tours, and then 2019 COVID hits.

 

Bill Fukui  2:29  

Yeah,

 

Yehuda Matar  2:30  

and I get a kick in the butt. Tourism dies very quickly.

 

Bill Fukui  2:36  

Yeah,

 

Yehuda Matar  2:37  

and I decide to pursue my other passion, which is the meeting of technology and people at that same time, we bought our first house.

 

Bill Fukui  2:53  

Oh,

 

Yehuda Matar  2:55  

and we bought the house a month before I lost my tourism job, so very, yeah, whoa,

 

Yehuda Matar  3:04  

so very quickly we were in financial dire straits, and I grew up financially unknowledgeable, what’s the word I’m looking for, but yeah, and without wanting to I was forced to teach myself how to finance and how to deal with the financial ecosystem in a responsible way that’ll keep my family afloat and once I did that I understood a it’s not rocket science. It’s easier than it seems, and that financial education worldwide is lacking, to say the least.

 

Bill Fukui  3:50  

Yeah,

 

Yehuda Matar  3:51  

and that’s where my passion for technology and people mixed in with my passion for education, and specifically finance,

 

Bill Fukui  4:02  

okay,

 

Yehuda Matar  4:04  

so I went on a roller coaster of learning tech and learning how to work with high-tech companies. I, at some point, was working for Google, and then fell in love with the embedded lending space through a company called Jiffy, and then a year ago, meeting the founders of Ottri, falling in love with their idea, and the crusade that we are on.

 

Bill Fukui  4:36  

Okay,

 

Yehuda Matar  4:37  

to improve the financing experience for both the business and the patient, so that’s a little bit about me.

 

Bill Fukui  4:50  

Okay, and how, and you mentioned that Ottri, you know, you’re now looking at both patient financing. It, but also, you know, practice investments, right? So I’ve always been familiar with, you know, these financing companies that I would see at the society meetings, and they either did one or the other. You do you guys address capital investments as well as patient financing, you know, you know, one of the things that I find when I, and I’ve been going to society meetings for, shoot, almost 30 years now. When I go to those meetings, I would always find these finance companies, and I take the time to learn more about them. Many of them did primarily patient financing, and then some of them did capital investments, like helping build a practice, that type of stuff in resources, but I didn’t really have anybody that that did both. Right, is that is that what you guys do? Can you kind of clarify that?

 

Yehuda Matar  5:59  

Yeah, we are aspiring to be the one stop shop for a business’s finance needs, offering financing, accessing financing, and managing financing, because finance doesn’t necessarily need to be a loan, it could also be an expense card for the business, managing your expenses, and so on and so forth. We can’t conquer everything within a few months, because we are entering a complex and multi-stakeholder ecosystem, so we’re tackling the two issues that we feel are the most pressing and where there are gaps that a player like Audrey can truly improve and resolve, because on the capital side a lot of these businesses are being declined for the capital they need in order to grow because they’re not sharing the right information with the banks and lenders that are assessing their health, and if we are visible, sorry, if we see the financing activity on the patient side and we’re able to show the lender on the capital side that this is an active, healthy, and growing business, then we can get them better rates, more approvals, and so on. So, even though these two sides seem separate and disconnected, they can actually strengthen each other and improve each other’s experience if they’re both together.

 

Bill Fukui  7:56  

Intro, you know, I’ve never heard anybody present it that way. You know, nobody that I’ve, in the 30 years that I’ve done this, I’ve not heard a financing company, you know, present that in that way. Where does so when, when you’re doing working with a client, you know, you had mentioned gaps, right? Give us an idea of what do you mean by gaps? What could be a potential gap?

 

Yehuda Matar  8:31  

Yeah, in the business lending side of the thing, usually lenders, when they want to make you an offer for a loan will ask for three statements from your bank for the past three months. If you’re a seasonal business, or if you had a few weak months, the answer from that lender will be based off of a very virtual picture of reality,

 

Bill Fukui  9:03  

right,

 

Yehuda Matar  9:04  

and many business owners would say most don’t have the time to start curating a business plan or a very clear picture about their finances that will convince a lender that they are a business worth investing in, taking the risk on, so there’s a gap of the time and complexity needed in order to access capital, and there’s a gap in technology where a lot of the business lenders today are relying on outdated processes from decades ago, even though they can access information much faster. I’ll give you one very quick example. We are all using open banking vendors like Plaid to access our financial information. We have the ability today. It to give a business a connection to plaid and get the financial information we need to understand their financial health. A lot of business lenders don’t have the ability to take that information in and do something with it,

 

Bill Fukui  10:22  

gotcha.

 

Yehuda Matar  10:24  

Now, yeah.

 

Bill Fukui  10:26  

No, I was just gonna say, so you know, the so these are not obvious things to the average practice, right? They’re not going to think about when they.. so, do you work more as a consultant when you start working with, say, a practice approaches you and says, you know, we’re going to, we’re going to need both capital and patient financing, you know, improvements of what we currently are doing. You know, how do you operate? How do you work with them?

 

Yehuda Matar  11:02  

Yeah, the goal is to build a technology infrastructure and ecosystem to simplify and standardize and democratize the access to both of these products, so that a business owner can tap into the potential help and growth that these two tools can give them without becoming a banker themselves, without needing to deeply learn finance. We are definitely a consultative approach as we grow, but we are also trying to codify and build that into technology, so that this can scale beyond any team member’s knowledge into a tool that can be accessed by anyone at any time in the day, and whenever they’re available, because in a different company that I worked for with SMBs, we saw that a lot of the engagement of these business owners was after business hours, nine to 12, nine to 12pm right? They finished the day, now they have time in front of the computer, but no one’s going to pick up the phone,

 

Bill Fukui  12:20  

right,

 

Yehuda Matar  12:20  

so giving them the access to that information without being dependent on my working hours or anyone on my team is the ethical,

 

Bill Fukui  12:30  

interesting. So you had mentioned marrying technology with this, right? Most, most finance companies that I’ve never.. you’re the first one that I’ve heard that mentions, how do you leverage technology in terms of financing? It just didn’t, you know, they don’t always sound like that, that they’re that they’re, you know, collaborative. It’s, you know, I don’t know how you leverage. Give me an idea of kind of the technology, the technology that goes into helping, so if I’m a surgeon, how is this technology? How do I access it? What do I do, and what can it do to help me?

 

Yehuda Matar  13:14  

Yeah, so I’ll give examples from the patient finance side this time, for a lot of the lenders out there, when I want to leverage and use their patient financing platform in my clinic, I need to book a demo, I need to fill out manual forms to be approved, and so on. The first thing we did was we built a fully digital self-serve onboarding process for the business. Now our lenders need to verify that the business is not a terrorist or a money driver or a fraudster. We are automating a lot of those checks with automatic checks of data enrichment, and so on, it then moves forward to when you want to offer your patient loan. We have the technology to assess the patient and their financial health and match them to the lender that will say yes, because today in the clinic you see that there are many times two or three or four different finance vendors competing for the patient’s attention on the desk.

 

Bill Fukui  14:37  

Very interesting, so you had mentioned, you know, multi-lender, you know, types of orchestration, right? Is that what you’re referring to here,

 

Yehuda Matar  14:50  

exactly? Yes.

 

Bill Fukui  14:52  

Okay. Clarify that, and I’ve never heard that term, multi-lender, you know, orchestration in. And that’s what the technology does, it takes these different options, consumer options for financing, so you’re not just working with one finance company,

 

Yehuda Matar  15:13  

correct? So both on the practice financing and the patient financing, we are not a lender, we are a technology layer that works with many lenders on the patient side. What this means is the clinic gets one application flow for the patients, it’s branded to the clinic, not to the lenders, and once the patient fills out the application, we do a soft credit pull on the patient, and based on the information we see from that, we understand which lender will say yes, because the lenders have shared their criteria with us of credit score and DTI, other criteria, so that we can route intelligently each patient to the lender that is inside their risk appetite. So, in fact, we don’t see lenders as competitors, we see them as potential partners that we invite to join our platform, so that they can work better with the clinics out there.

 

Bill Fukui  16:31  

Wow, you, you have cut through a lot of the bureaucracy or the process when it comes to, because most people don’t look at multiple options, because they figure, oh, I’m looking at this one, and I don’t, if I don’t qualify, that means I don’t qualify, you know, I’m just not qualified, right? Or that’s not the case, right?

 

Yehuda Matar  16:55  

Not at home, that’s not the

 

Bill Fukui  16:56  

case. A lot of times they, they look at the one and they just blanketly assume, you know I can’t write when, when what you’re doing is very different. I find that fascinating. How about when, when we, you know, so now that we have the ability to offer multi lender now analysis, or you know, your platform. We also talk about financing when it comes to marketing, and I, as a marketing agent, and that’s what I’ve done for 30 years, right? Clients are always, and even intake people, it’s like they don’t want to deal with financing or the cost of a procedure, right? They don’t, they want to avoid those questions from consumers, right? So they want to, they want to put off, you know, financing or cost questions and stuff. How do you address that? I mean, I think what you offer here is, is, is, is a differentiator, right? That should, should you, should welcome this kind of stuff, because nobody else is doing this.

 

Yehuda Matar  18:13  

Yeah, I went on stage a few months ago at a med spot conference, and I asked all the elders there, who here enjoys price objections for patients, right? And, of course, no one raised their own. I think that a lot of people enter the medical ecosystem in order to help people, and when it gets to that bottom line of cost, there is a lot of discomfort. Add to that being declined for low, and that discomfort is exacerbated. So, if the care coordinator or the atlas manager managed to overcome the initial discomfort of offering financing, getting them to refill another application once you’re declined is a whole different story. So our platform helps both sides, it gives the patient the ability to know that they’ve been sent to all possible options, and that they will be matched with the one that fits their profile, and it gives the staff in the office the ability to control the narrative and to feel more comfortable that all offers are being considered with one application, so the experience improves on both sides of that. Now, the mistake I’m seeing a lot of clinics do with financing is that it’s brought in as a last resort. To try and save deals when the price is an issue, some owners will go and discount, which is a mistake that we won’t discuss here, but and then the other option is, you know, what if you don’t manage the price as is, maybe you want to consider finance what I’ve seen successful med spas and plastic surgeons and other elective medical clinics do is to understand that offering your patient flexible ways to pay is actually a differentiator, like you mentioned, it’s part of the premium service that you’re trying to offer the story I always give is a patient goes into the med spa or the plastic surgery, they’re given a glass of champagne, there’s a beautiful environment around them, there’s an amazing smell, and then on the desk you have four finance companies staring the patient in the face, competing for that, or it’s kind of like this uncomfortable moment in this beautiful journey that the staff curated. I’m saying, instead of avoiding it, understand that a lot of patients want it and incorporate it into your process. The stat that I always share is that currently, at least in med spots, 33 or 35% of patients are offered financing, while 87% of patients, when asked if they would prefer to further treatment or finance. It shows financing, so there is a gap out there. People want this. I’ll go as far as saying that if there are two plastic surgeons, one against the other in the same street, one offers financing, the other doesn’t, I may go to that plastic surgery just because I’m able to pay.

 

Bill Fukui  22:08  

No, I think that makes a lot of sense.

 

Yehuda Matar  22:12  

Yeah,

 

Bill Fukui  22:14  

you know, and I think your, your point is, is really valid, you know, addressing costs or pricing or financing questions when it comes to plastic surgery or expensive fee for service medical procedures, right? It can’t be an afterthought, it can’t be to salvage a prospect, right? It has to be part of integrated into the conversation, right? Where I’m not pitching you anything, I’m telling you that these are options, and you’re being upfront and transparent. So I think practices that shun or are afraid of dealing with cost or financing is, they’re looking at this completely wrong. This should be part of, you know, you had said this should be part of the first impression, not, you know, after the fact. And, oh, well, hey, by the way, you know, we can do this. I think if they’re upfront about it and say you can have these proceeds, we can help you get, you know, see what options are available out there, and I used to do this with, in an earlier life, I worked with orthodontics, which was, you know, fee for service, but we worked with a lender that you know, if somebody had not, we wouldn’t use the craziest, you know, 800 credit score, right? We would do something middle of the road, you can get financing for these treatments for as little as 150 bucks a month, right, and you know with qualified, you know, financing, and that’s how we would position, you know, a $4,500 or $7,500 treatment with monthly, with monthly payments, and it’s no different than what car car dealers do every day, you know, and let’s face it, they are masters of marketing and positioning, right? They didn’t, they don’t just say, ‘Oh, it’s it’s it’s a $50,000 vehicle, they said payments as low as x amount, right? That’s how consumers today purchase. I understand. I mean, I’m old school. I just want to pay cash for everything, right? But today’s world, it is about what they can afford on a monthly basis and make those payments, because I think the quality of life is so much more important. And they don’t want to put off quality of life longer than they have to. I would suffer in silence for many years, whereas now, now that I’m older, I’m like, going, why did I wait so long? You know, I could have had this done so many more years, and now I don’t get the benefit. All those years I could have had this done, I missed out on right, the one variable that people don’t recognize, and they reflect on later is the value of time. I can’t replace time, money I can replace, right? We can all replace money, situation things like that, but I can’t replace time, and having the benefit of that treatment, or whatever. Now, great, I feel good now, but I could have.. I missed four years of enjoying this. Right? Yeah,

 

Yehuda Matar  25:52  

I grew up with glasses, and at my early 20s, I had LASIK done, and I can only imagine postponing that because of the price and suffering many years with that, just waiting to gather dollar to dollar. So, I totally agree. On the other side, we’re not looking to promote irresponsible borrowing. Right, getting into debt unnecessarily can ruin your life, and we have to be careful and not to promote it aggressively when it’s not needed, and that’s the balance we’re striking. Yeah,

 

Bill Fukui  26:28  

okay. So, when it comes to like just what you’re saying about lead qualification with a financing element, what do you recommend, you know, for the practice, you know, with that in mind, to be both ethically and fiscally responsible to patients. How do you address that with, with, with clients?

 

Yehuda Matar  26:57  

First and foremost, I think that there is a good way of mentioning flexible payment options on your website, and upfront. Okay, during the lead acquisition process and the lead qualification process, right? In fact, if I, as an interested patient, can find out on your website that I will not be eligible for any loans through you before I even hit your door, that’s time saved for both sides, and vice versa, if on the website I can already, before I talk to a human, find out that I’m eligible for financing at your practice, that may be the deciding factor that’ll make me choose you over someone else. In fact, that’s why we are building a new feature that I’m very excited about, where instead of a calculator that people can say, if my credit score is 720 and my amount is such, then theoretically your payment would be x with the applicant’s consent, we can do a soft pull and say, hey, if you come to this clinic, we have a lender that’ll probably approve you for up to 20k and that gives a lot of clarity and transparency to both sides of this transaction. Now,

 

Bill Fukui  28:39  

you had mentioned this earlier to me at one time about getting financing as part of the conversation much earlier I was always a believer that one of the things that we all know that when people contact a practice whether they’re chatting phone calls or email submissions, right? They’re asking, I’m interested in a tummy tuck, you know, I’m I’m nine months postpartum with my last kid, I don’t want to have another another child, so I’m looking into having a tummy tuck done. Would I be a good candidate? And, of course, can you tell me how much it costs? Right. And so I would always say strategically, if it’s in an email, for example, if I get this email lead that says I’m interested in tummy tuck, am I a candidate, and how much does it cost? Right, I would secret shop practices all the time, and they say the same things, they try and answer the question just as much as they can, and try and sell a consultation, right, but everybody does that, everybody does that, so I. I counsel clients to say I need a link to your tummy tuck page, I need a link to your tummy tuck before and afters, I need a link to your about the surgeon, because he’s the he or she is the product at the end of the day, and then I also need a link to a financing page if somebody asks about cost, you absolutely need to let them know that we have this available, so that’s kind of the upfront thing that you’re saying. Start dealing with this upfront. There’s so many practices out there that don’t even have a financing page on their website, right?

 

Speaker 1  30:39  

Yeah,

 

Bill Fukui  30:40  

we need a page on financing, if they have what you have, which is universally different than just saying, “Oh, I, we, we offer credit, right? or whatever, right? You have a product that can kind of sift through multiple options, right? That’s a huge differentiator on your financing page. Right, it’s not just, oh well, you can list, we do it for this, this, this, this, and this, and we’ll find you the most, you know, the plan that’s most suited for you. Right, yeah, that’s a tremendously valuable financing page. Right,

 

Yehuda Matar  31:20  

I’m biased, but I completely agree with you.

 

Bill Fukui  31:23  

Yeah, no, I think that, and they’ve got to leverage that. When I secret shop practices up front, that’s the first thing you’ve got to be able to address is cost, and practices are afraid of dealing with it, but you got to arm your team with resources. There are a lot less apprehensive of dealing with cost if they know, hey, I’m waiting for that cost question, because I’ve got this in my back pocket, right? If they know they have an answer, they’re not as intimidated or afraid of addressing cost or financing questions.

 

Yehuda Matar  31:59  

Yeah, and I also research all these websites when I, when I get business applications, and we talk to businesses, and I see how they talk about financing, and, a, I agree, vast majority don’t even have financing mentioned anywhere. They also don’t share too much about pricing at all, and I think that the coupling of those two creates a lack of transparency that maybe pushes clients away or patients away. Now, you could say we are a premium business, we price after consultation, and so on, and so forth, but like you say, at least give the knowledge that the options exist. Now we’re also active in the home improvement space, and financing is much more common there. Oh yeah, much more competition, and you go to a home improvement businesses webpage. Financing is almost always a separate tab, and they will usually work with at least three or four different lenders.

 

Bill Fukui  33:14  

Okay,

 

Yehuda Matar  33:16  

before us, what they do is they just slap the logos of all four in this really long landing page showing all their different options. What we’re bringing to the table is that you don’t have to start slapping all these different logos, it can be your branding, you control the story while still benefiting from the entire portfolio of lenders.

 

Bill Fukui  33:40  

Yeah, no, I think that’s powerful. I know it’s really, really powerful when we’re able to communicate. Now, how would you say if I incorporated that into a website, right? If I, if I, and I tell people, you got to leverage, you don’t hope people stumble on those kind of pages, those are pages you spoon feed to the right people, right? Somebody that has an interest is is asking about cost, and it’s okay to ask cost, in fact, I recommend using cost as a call to action, right, as opposed to I get my visit all these plastic surgery or med spa, and everybody says book a consultation, book a consultation, book a consultation. Well, first of all, I don’t even know what a consultation includes, right? You know, but for many visitors that come to a website, they are first-time visitors. If they visit your website for the first time, what’s the chances of a first-time visitor booking a consultation on their first visit to your website? Zilch. Right, we need lower. Barriers of entry for them to start engaging us, and let them know it’s okay to ask for cost. In fact, I would say, need, you know, need details, got questions, need a price. Call us, right? Yeah, you let them know it’s not taboo to ask for a price, it’s okay, right? And a lot of people say, well, if they’re asking price, then they can’t afford it. That’s not true, right?

 

Yehuda Matar  35:32  

Yeah,

 

Bill Fukui  35:32  

I’m telling you, they’re people with lots of money, they ask price, every one of them will ask the price, and in fact, most of them will negotiate price, right, and they’ve got more money than they can throw at, right, but don’t be afraid to use cost and financing as a, as a trigger to start a conversation with somebody, and to say it’s okay to ask, right? If they can do that, and your team is armed with the resources to quickly let them know we can find the best option for you, and that’s to me, that’s a win,

 

Yehuda Matar  36:14  

especially in I think the one-off expensive procedures these patients are doing their research. Oh, yeah, right. The surgeon is a product, like you said, but if I have two surgeons where, based off my research, are comparable at least, and one is $30,000 cheaper, and that’s what I need, right? And I only find that out by booking two consultations and going to them, then the one who is more transparent about the price can win that vision.

 

Bill Fukui  36:47  

Yeah, I think it boils down to trust. At the end of the day, you’re not hiding anything. I’m fully people like transparency in today’s world, right? People like that.

 

Yehuda Matar  37:02  

I’ll go a step further, and I’ll say that I think that generationally people are preferring less to pick up the phone and even come to consultations, and it very well may be that within a few months my plastic surgeon will be chosen based on my AI search, and not about anything else. And if you have the infrastructure on your website for agents to read about your financing options and about your costs, then AI can find you and prioritize you over someone else.

 

Bill Fukui  37:41  

Yeah, yeah, yeah, easily, and I do think you’re right. I think today’s millennials, Gen Z, Gen X, all the alphabet generations, right, the end of the day, consultations and phone calls are are being replaced by people’s looking at at information, because there’s, there’s so much information available to them, and they feel like they can do that without necessarily exposing themselves or being put into a, you know, into a sales situation where I’m being pitched, you know, something right, they don’t want to be pitched, they want to buy, but they don’t want to be sold, right? Is the, is the concept. No, I love everything that you, you’ve mentioned about how patients and how practices can leverage your technology. Right, in fact, I’ve got some clients that I want to introduce you to, right, because I think they need to change what we’re doing, because they are, you know, in markets that are hyper competitive, and I think the more competitive the market, I think things like this differentiators can help, you know, clarify a lot of things to consumers, and that’s what they want, right? And the sooner we can do that, the faster we can do that. You know, the more trust they’re going to have in us, and ultimately, you know, we’ll get an opportunity to treat that patient.

 

Yehuda Matar  39:19  

Yeah, I think it goes deeper than that. In the sense that lending is a heavily volume-based care, the more volume of lending and financing that someone generates, the more valuable they are to the lenders they work with. That’s why enterprise businesses with hundreds of locations will get better service, better rate sheets, and so on. When we aggregate and represent 10s and hundreds of clinics together with the lenders changes the dynamic of. Italy.

 

Bill Fukui  40:01  

Oh, you know, I never thought of that. So, you’re not just looking at the one-off clinic right now. I’m looking at leveraging all of these clinics, because this is us, but each one of them get the benefit of what you’ve done collectively.

 

Yehuda Matar  40:19  

Exactly, it’s like a group purchasing group.

 

Bill Fukui  40:23  

Wow, I mean that again. I’m learning a whole new thing here. I love it, I love it. So definitely need to get you in conversation with some of some of my clients, because I think they’d be enlightened as much as I am. So do me a favor, I’m going to ask for two things. I want you to give me a parting words of wisdom. I mean, obviously you’ve got a ton of them, but I also want to get, if somebody is watching today’s program, how can they best get a hold of you? So let’s start with the first one. What would be a parting comment, suggestion, tip for anybody watching this program.

 

Yehuda Matar  41:05  

If you are a business that offers financing already, I highly recommend checking your approval rates and the quality of your approvals. All the owners that I talk to ask me, what does it cost me? What are your rates, and I understand that’s an important question to ask, but if it is not asked together with those two additional questions. 10 patients walk into my door, how many am I saying yes to financially? And when I say yes, am I saying yes for the full amount they asked for, or for a portion of it, that’s the main metrics that you need to understand as a business owner to assess the quality of your financing solution, right there. So, that’s what I would urge everyone to check.

 

Bill Fukui  41:58  

That’s wonderful. I think that’s great advice. So, if somebody’s watching today, what’s the best way for them to reach out to you, Yuda?

 

Yehuda Matar  42:07  

So they can write me an email, they can call me. I tend to be hyper available. Should I spell it out? My

 

Bill Fukui  42:15  

go ahead and give us your email. What’s the best email?

 

Yehuda Matar  42:19  

It’s yehuda@ottri.com, that’s yehuda@ottri.com, and I have a LinkedIn as well, so they can feel free to connect with me there as well.

 

Bill Fukui  42:32  

That sounds great. I encourage people that are watching today to reach out and at least look into this, I think it’s, it’s a differentiator, especially in today’s more competitive and complicated world. So, I think you’ve, you’ve done things to streamline the process and really help not only the practices but consumers.

 

Yehuda Matar  43:00  

Amen. That’s our dream and goal, and hopefully at the bottom of the recording we can put a link.

 

Bill Fukui  43:08  

Oh, I will absolutely, I will absolutely add that and make sure that people do kind of reach out to you and learn more about this. So, thank you so much for your time today.

 

Yehuda Matar  43:18  

Thank you for having me. Always a pleasure talking to you, Bill. All

 

Bill Fukui  43:21  

right. Take care of you.

 

Yehuda Matar  43:23  

Have a good one.

 

MSD Insider  43:23  

Thanks for joining us for the Med Shark Insider with Bill Fukui. Join us next week for another dive into all things medical marketing. All episodes can be streamed at www.medsharkdigital.com/medsharkdashinsider.