On this episode of MedShark Insider, Bill Fukui is joined by Quintin Gunn Sr., Chief Strategic Officer for Social Media Solutions for Doctors, to discuss social media strategies for medical practices and how to generate leads through social media. Quintin shares the services of his business and explains the three main things they focus on in building social media strategies: “like”, ”no” and ”trust”. Bill asks Quintin about how to generate and close leads using social media platforms, such as through ads and survey forms. Quintin explains the importance of lead forms and how online forms can act as a pre-consultation before the actual consultation. Bill and Quintin talk about targeting potential clients on social media, and potential changes in targeted advertising and data sharing. Quintin and Bill discuss how medical practices can leverage reviews to their advantage.